Stories of the two biggest success in viral video marketing

The 14th of April is the first anniversary of most successful online campaign on a mature market was created by Unilever in 2004 for the brand Dove. The inception of the Dove Campaign for Real Beauty began after market research indicating that only 2% of women consider themselves beautiful. The campaign’s mission was to “to create a world where… Read the rest

Key success factors in viral videos marketing

After watching hundreds and hundreds of the most successful commercial video, I identified four major current trends that make brands successful viral video producer.   You can look at the video here:   First, global corporation extensively investing in TV advertising use social media to give to their TV ads a 2nd life. For example, Evian (Dano… Read the rest