5 Ways to Build a Brand

Building a brand, and maintaining it, starts the moment you go online. There are business brands and professional brands, and these two realms often overlap. Even an 18-year-old with no idea of what he or she wants to do has an online reputation or “brand.” It’s what schools may look at when deciding if you should be admitted, what employers consider when choo… Read the rest

How to Find and Hire the Right Programmer for Your Startup

The secret to hiring the right programmer is to look for smart people. When you are writing code, every single line requires the programmer to make quick decisions. Whether it is about what line to write or what function to add, there are multiple decisions involved in each line of code. So when you are looking to hire a programmer, you need to look for someone th… Read the rest