Consolidation of the SoLoMo sector

The combination of social networking and smart phones with location-based GPS capabilities are offering new consumer monetization opportunities, such as location-based search marketing, mobile social networking and social/mobile commerce. This simply means that the concepts of social, location, and mobile are coming together in a meaningful way… Read the rest

Growing Customers Means Growing Relationships 

Growing Customers Means Growing Relationships Using Facebook to build trust and friendships with your clientele Whether you’re the head of a multi-national conglomerate or a stay-at-home mom with a small knitting business, you’re probably aware that Facebook has become an excellent means of promoting your business. But that doesn̵… Read the rest

Lawyers Making Their Case for Social Media

Social media can be a source of supporting evidence for law practices, especially in family law and worker’s comp cases. But as well as learning to trawl Facebook for incriminating photos and status updates, lawyers are turning to social media to promote their services to customers. One recent study by LexisNexis discovered that more than three-qu… Read the rest