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digital leadership, technology, social media

How to Create Solid Marketing Content for Social Media

Content marketing has taken up a lot of the slack left by the decline of print advertising; it’s grown into one of the most-used tools for making an impression on customers, old and new. In recent years, social media has expanded to become an incredibly powerful way to promote your brand online. In fact, it’s pretty much necessary to maintain a social media pre… Read the rest

Missing the Target: When Your Audience Is Elsewhere

So, you decide it’s high time to run a social media marketing campaign and promote your business to a target audience, which doesn’t know about your existence, but desperately requires your services. So, the content plan is thoroughly written, the social network is chosen and you already feel the rays of the nearing success – but in several weeks comes the re… Read the rest

Online PR: The Big Three

As the fields of public relations, social media and marketing becoming more integrated, the practice of online PR is becoming increasingly important in order to stand out on multiple platforms. In addition to exposure, a PR campaign now has the ability to dramatically affect search engine optimisation as well as social following. With the prospect of suc… Read the rest