Social Media Outpaces Growing Interactive Market
In a great article by Matt Walsh, he points out that Forrester Media Research is predicting that advertisers spending within social media will increase 70% in 2009 ($391 million). In the realm of interactive marketing this is the highest growth rate; mobile is close behind at 60% predicted spending growth. Social Media also is the pace setter looking out to 2014 where it is predicted to continue at a growth of 34% to get to 3.1 billion. In comparison, the total online media industry is expected to grow 11% in 2009 and 17% by 2014 which is healthy growth but pales in comparison to social media. Read the full article Forrester: Interactive Marketing To Grow 11% To $25.6 Billion in 2009
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While you realize the acceptance of Social Media, what do you do to brand yourself incorporating logo promotional items to enhance your social media presence? Drive more “quality” traffic to your company with a 2-fold social media branding item. Campaigns are rolling out weekly, did you order yours? What are you waiting for?