Is Social Media a Fad or the biggest shift since the Industrial Revolution? Welcome to the Social Media Revolution:
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Stats from Video (sources listed below by corresponding #)
- By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
- Social Media has overtaken porn as the #1 activity on the Web
- 1 out of 8 couples married in the U.S. last year met via social media
- Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
- If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)
- Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
- comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
- 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
- 1 in 6 higher education students are enrolled in online curriculum
- % of companies using LinkedIn as a primary tool to find employees….80%
- The fastest growing segment on Facebook is 55-65 year-old females
- Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the population of Ireland, Norway, or Panama. Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
- 80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?
- Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
- What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
- The #2 largest search engine in the world is YouTube
- Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
- There are over 200,000,000 Blogs
- 54% = Number of bloggers who post content or tweet daily
- Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
- If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
- Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
- 25% of search results for the World’s Top 20 largest brands are links to user-generated content
- 34% of bloggers post opinions about products & brands
- People care more about how their social graph ranks products and services than how Google ranks them
- 78% of consumers trust peer recommendations
- Only 14% trust advertisements
- Only 18% of traditional TV campaigns generate a positive ROI
- 90% of people that can TiVo ads do
- Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
- 25% of Americans in the past month said they watched a short video…on their phone
- According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available
- 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
- In the near future we will no longer search for products and services they will find us via social media
- More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
- Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
- Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser
Socialnomics: How Social Media Transforms the Way We Live and Do Business
The above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate. Please feel free to share with any non-believers!
Huge Thanks to These Outstanding Sources
Below are the sources I used to compile this video. Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.
A huge thanks to all below:
- Source: Grunwald Associates National Study – Trendsspotting Blog | Millenials Conference
- Source: Huffington Post
- Source: McKinsey Study also posted by David Dalka
- Source: First Stats: United Nations Cyberschoolbus Document
Facebook Stat: MashableiPhone Stat: Apple
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Source: Facebook
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Source: TechCrunch
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Source: comScore
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Source: Attempting to relocate
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Source: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment. 95% will use LinkedIn in their assessment. When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%
- Source: Inside Facebook Blog
- Source: Twitter & World Population Data
- Source: Attempting to relocate
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Source: Metro Newspaper
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Opinion, not a statistic
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Source: TGDaily
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Source: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page. If I had to do it again I would have made this say as accurate rather than more – obviously some articles will be more accurate (think of the realtime update of Michael Jackson’s death, but also some will be less accurate.
- Source: China Internet Information Center, Technorati, Wikipedia
- Source: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
- Opinion, not a statistic
- Calculated based of Wikipedia article data found at www.wikipedia.org
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Source: TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above
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Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
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Opinion, not a statistic
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Source: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)
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Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing 2007
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Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing 2007
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Source: Starcom USA-TiVo
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Source: Nielsen
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Source: Solutions Research Group
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Source: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5 Just as the URL shows it’s not 35% of all books sales, but rather if a Kindle Version and a Book Version are available the buyer selects the Kindle version 35% of the time.
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Source: Yahoo Finance
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Opinion from Socialnomics
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Source: Facebook
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Music in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single
If anyone sees any inaccuracies or has better source information please let me know!
Also, if you haven’t seen Marta Kagan’s “What The F**K is Social Media” presentation, it’s amazing! Many of the same eye-popping facts are contained in it – as well as many more. Plus, it does a much better job of providing insight than my video which is designed to grab attention. Kagan’s presentation informs, check it out!
To watch a video with millions of YouTube views and deservedly so, please check out Karl Fisch and Scott McCleod’s Did You Know? It is filled with compelling stats that relate to globalization, education and technology – Love it!
Other trending posts: Pippa Middleton, 2012 Super Bowls Ads, Social Media Keynote Speaker
As already told you, that’s a great job Erik.
we posted an italian translation on our blog: http://blog.soolid.it/?p=185
Perfetto. Grazie!
#31 doesn’t hold water. According to Neilsen in Q1 2009 (the latest period they offer the data for right now) only 5.8% of mobile users watch video. Most of these stats are junk.
#10 80% of companies use LinkedIn? What is their sample set? There are over 25 million employers in the US alone. LinkedIn is a global site but if we ignore the rest of the world and we assume 25 million firms in the US we can see a problem. LinkedIn only this summer passed 45 million users, to have 80 percent of businesses that means that, 20 million of those users are employers. So only 1/2 of the users of LinkedIn are employees or job hunters? Not a chance…
#17 is actually two stats, and the “some studies” which one would imagine would queue an obvious reference lightbulb moment, seems not to have gone off.
Good point – correcting this omission soon.
Hey,
number 17 is technically 2 facts. You cite the source of the language data, but don’t cite any of the studies comparing to Britannica. I know I’ve read them, so I think it would be responsible for you to divide this point into 17a and 17b with appropriate links
Good catch – correcting now.
Very interesting list. I do have to stand up for David Ogilvy though.
He was much more than the original Mad Man all about the sale. Granted, he is best known for his advertising, which is not social, but he was a major proponent of listening first…advocating audience research being at the core of every campaign. In fact, he came from a research background.
Chris:
Thanks for standing up for David Ogilvy. If I had to do it again I would have left him out of the video (comparison to Dale Carnegie) as the quick cutting doesn’t allow to fully explain the context, which I’m able to do in my presentations and speeches. I’d also explain this better in the book. Thanks for adding to the discussion.
Great video, Erik! And, congrats at over 120,000 views on youtube set to a great song (I’ve been singing that “right here, right now for most of the day while humming the beat, lol)! I’ve already posted a link on facebook, twitter (@ki2mylife), and sent snail mail emails out to other friends & co-workers.
Good luck on the book (just ordered on Amazon — any way I can get it autographed?)
AJ
Thanks AJ! I think glassdoor is in the book – great concept. Happy to supply an autograph – send me the address and it will be on the way. If you want the book signed we can figure that out too! Thanks again.
I enjoyed the video and while I also am concerned about the accuracy of some of the data and/or the conclusions drawn from the source data, I thought it does a good job of inviting the viewer into learning more about the impact of social media. If every viewer simply fact checked all the cited sources, they would learn an awful lot about Social Media
Just found this site. I love. I re-hashed your post on my blog. I’m going to be a subscriber now.
Unfortunately there exist conflicting research results for Twitter usage. Some say mobile devices are dominant, others say online access on desktops/laptops accounts for 50%.
But: great list of stats! There is so much going on, that whatever is available to help understand is very welcome in social media marketing and viral seeding.
Tom:
I agree that there is some conflicting data out there on Twitter. The hope as we move along is that more and more of the data starts to be relatively consistent. I’m glad you like the compilation of stats!
Great video. Really great.
Just reviewed on:
http://conduciendoaciegas.wordpress.com/2009/08/19/las-redes-sociales-son-mas-de-lo-que-piensas-¡los-numeros-¡los-numeros/
¡Gracias por la revisión! Me alegro de que haya encontrado el vídeo de la ayuda. Las fuentes de los datos que figuran en el artículo, por lo que espero que esto ayude también.
Mi español no es bueno, pero estoy aprendiendo
Hey Erik,
Outstanding effort. And nothing like good ole crowdsourced QC is there? Here’s another nugget you can stir in:
“Women over 40 years of age accounted for 53% of female core (social media) users.” According to shesconnected.com.
http://www.shesconnected.com/
Good luck with the book.
Taylor:
Thanks for the kind words and your data point is awesome: “Women over 40 years of age accounted for 53% of female core (social media) users.” According to shesconnected.com.
http://www.shesconnected.com/
@ Abby facebok’s carbon footprint! That’s a great addition as well
loved the vid, wonder if it’s possible to get a copy online of the book? when I ask for it in The Netherlands, they’ll probably only can/will deliver the expensive hardcopy and I want either the ebook version or the paperback.
Adri:
Glad you liked the Vid. I’m a big fan of The Netherlands!
You can order the hardcover online and also the Kindle version is available now!
I find your “50 million users” timeline very confusing. Why don’t you show how long it took Facebook to get 50 million users? Is it because Facebook launched in Feb 2004 and by Feb 2007 had 18 million users and thus was slower to reach 50 million users than the internet and the iPod? This is not the implication your video gives.
It’s an amazing stat – 1 billion app downloads for the iphone; but it’s not the same as the others in point 4.
Mixing users and downloads is misleading.
Still – a billion – wow!
Agreed that the placement in the Vid was a bit tricky, but just like you the stat blew me away and I had to include! Thanks for the feedback!
I truly enjoyed this video, I thought it was great! As the person who runs all our social media for my work – and had to convince people that a blog, twitter and facebook page were very important to have, I could have used this video earlier this year
I did forward to a few people though just to reiterate my points. Your blog overall is really good too!
Wow — impressive rundown. Thanks for including the source material as well.
Awesome video compilation from a creative and informational perspective!
Keep up the good work!
Bugabike – I love it, where can i download the sound music ? Its verry Sabamba music
… Just fantastic video.
The Music you can buy for $1.29 on iTunes (FatBoy Slim “Right Here, Right Now” form 1999 – you may like some of their other stuff too!). Glad you liked the video.
If the facts enlisted are from the video only – its ok then. Otherwise this two would have been some interesting addition :
Average number of “friends” in a Facebook network is 120
http://www.trendsspotting.com/blog/?p=1262
And Facebooks carbon footprint is 1/2 of NY city
http://www.trendsspotting.com/blog/?p=487
Cool stats!
Miss White – thanks for the feedback – see you on Twitter.
Thanks for the comment! Credit is given and the hope is this produces tons of sales for Fatboy Slim! I believe it has from the e-mails I’ve received.
Brilliant collection of stats, the evidence seems to be compelling. Top sound track to so many thanks to you and Fat Boy Slim for an uplifting five minutes:)
Annabel:
Thanks – glad it brightened your day.
me again…
“34% of bloggers post opinions about products & brands”.
Acutally it has decreased to 31.7% according to Wave 4
Thanks for the new data Martin!
Thank you for this nice collection.
However, number 13 “80% of Twitter usage is on mobile devices” is wrong. I think you meant:
80% comes from third-party programs on smartphones or computers (and not via Twitter.com):
http://www.guardian.co.uk/technology/blog/2009/jun/29/twitter-users-average-api-traffic
http://www.infoq.com/news/2009/06/Twitter-Architecture
Oh yeah! Social Media is definitely not a fad! Your statistics are amazing, even if we halve them; this changes the game in a big way for the brands. Social media related ads will soon chip away search ad share. Look out Google, Y! and MSFT.
Akash:
I agree that the Big 3 (maybe 2 now with Microhoo) need to be on the lookout, but will they be too busy fighting amongst themselves?
Alicia, thanks for being impressed by my analyses, but there’s nothing impressive about it. It’s just simple investigation sparked by a healthy amount of skepticism.
Anyway, to your last question, I’m quite fond of social media, but making it something it isn’t is not a good idea.
For all the reasons suggested. And more.
I found your video through @copyblogger via Twitter (well what do you know??). I thoroughly enjoyed it and I can vouch for the astounding power of social media in the small business world. It should serve as a convincing motivator for entrepreneurs wish to see their online businesses grow far beyond what traditional advertising will offer.
And to Gossage – you keep showing up with quite impressive analyses of all missteps in the video. My question to you is whether you’ve experienced the wonders of social media, or are you just interested in analyzing?
Alicia -
I’m glad that you enjoyed the video and I’m also excited that you are seeing the benefits of social media from a small business perspective. I have long touted that often the best place for Fortune 500 companies to look for social media best practices is in the small business arena. Small businesses often lead in innovation when it comes to social media. Thanks!
I’m glad that you’re glad that many have pointed out that your video argument, which is completely built on statistics, is in my places, wrong, and in many more places, misleading.
That is not a good way to “wake everyone up to the fact that Social Media is only going to become bigger with time”.
It’s irresponsible. And unethical.
And it’s damaging to furthering any argument about and/or for the place social media has in our society.
It would be much more valuable to to create a video that uses facts that are accurate.
My assumption is that you can’t do this. Or it’s too much trouble to be truthful.
I found your video via Kyle Lacy’s blog http://kylelacy.com/social-media-is-not-a-fad-get-over-it/ this morning and watched with great interest.
I work with a number of businesses trying to figure out how to use social media to their advantage. They are having a hard time figuring it out as it is a huge cultural shift. I will definitely use your video in working with clients and will be sure to credit you! I will also be pre-ordering your book.
Thanks for your great work. I also have very much enjoyed the comments here as well as your thoughtful responses.
Maryannhalford:
Thanks for the positive feedback – I hope the video and book help you achieve your goals!
Erik,
I’m surprised and disappointed to find no reference/credit given to the What the F**k is Social Media presentation (http://www.slideshare.net/mzkagan/what-the-fk-social-media) that I published over a year ago, given that almost half of the video cites the slides in my deck verbatim. Was that an accidental oversight perhaps?
Marta,
This presentation is awesome/amazing! I have updated the post with a special callout to make certain everyone checks it out – it’s well worth everyone’s time.
Also, if you haven’t seen Marta Kagan’s “What The F**K is Social Media” prsentation, it’s amazing! Many of the same eye-popping facts are contained in it – as well as many more. Plus, it does a much better job of providing insight than my video which is designed to grab attention. Kagan’s presentation informs, check it out!
Let me know if you are in Boston anytime soon as I’d love to grab coffee!
Social media is really very powerful, that each of us has been moved by it. We can’t deny that we have at least one account on every social media sites. Hence, those who have an online business used social media to scatter his/her business.
yet another statistical data about the net and stuff.
This video and blog post are a fascinating example of a social phenomenon — how statistics, shorn of context and eventually of sources, can spread like a meme.
Let’s just take as one example, statistic #2, that social media has overtaken porn as the top activity on the Web.
Your source is Huffington Post, but when you click on the Huffington Post link you find the actual article is on Reuters. Going there you find out that the actual research was done by Hitwise (http://www.reuters.com/article/technologyNews/idUSSP31943720080916) and that the actual fact is that social networks have overtaken porn in *Web Searches*, which is not the same as activity. And even Reuters doesn’t tell us what region this is in — is the US, or worldwide?
It’s not that I don’t believe it, it’s that in the absence of context these statistics lose much of their meaning.
Another example that caught my eye is your statement that 35% of book sales at Amazon are on Kindle, since I knew that in fact it’s 35% of UNIT sales of books where books are available in both formats. Since many books are not available on Kindle, and since the Kindle versions usually cost $9.99, less than the print versions, this overstates the case. In your list of stats you say “when available” which isn’t in the video, and doesn’t quite cover it anyway.
And what are we to make of the statistics for which you couldn’t find the source?
The video is getting a lot of views and congratulations, it’s very sexy. And people remove context from statistics all the time. Adding the sources and details to the video would have made it very cluttered and not very interesting. My question is, is this what you want to be known for?
P.S. Thanks to either you or your publisher for sending me a copy of your book.
Josh:
Thank you for taking the time to comment and I’m glad that you found the video of interest! I’m a huge fan of Groundswell and wanted to make sure my publisher (Wiley) sent you a copy of Socialnomics as soon as possible.
You are correct in your comments, particularly on the Amazon note. It would have been a challenge visually to embed: 35% of sales are for the Kindle when it is offered both in Kindle and book format. Even more impressive to me is the photo of Amazon CEO Jeff Bezos with the large chart showing this % was just 13% a few months ago and that the Kindle 2 adoption helped dramatically increase it to 35%. I was having a conversation with Amazon the other day and requested if they could pull stats of tech vs. non-tech books. Tech books probably index above 35% for Kindle and conversely below 35% for non-tech titles.
The purpose of the video was to wake everyone up to the fact that Social Media is only going to become bigger with time. The purpose of the book Socialnomics is to educate individuals and businesses on what this means for them and how to thrive in this new world.
I’d love to grab coffee to catch-up whenever we are both in Boston or the Bay Area. Cheers!
I hope you don’t mind, but I subtitled the video in Japanese with dotSUB. Please let me know if you prefer a different CC license.
http://dotsub.com/view/f36f3ce8-439f-46e0-b18a-272d3aeb86e5
That is interesting! Those two can mobilize people that account for 3 nations! It was no surprise that thoughtpick blog got 20,000 visitor in 3 hours when Ashton Kutcher retweet one of our posts
The more Kutcher retweets you can get the better! Congrats btw,
OK
Cool video for sure. thanks for that, wonder how long it took to produce and put that together, any chance of enlightening me?
Research is all based on the target audience.
Seems to me it was focusing on Generation Y, then all the above ‘might’ be applicable.
I would agree that it is not a fad, but much more work needs to be done on MANY Aspects of the social media, at the moment, it is early adopter phase, and everyone ‘try it and see’, which means that loyalty is limited, unlike the traditional world.
Future is with the ‘fully integrated’ world, where social media becomes ‘social business world’, where personal ID/Security/payments etc. are fully integrated and protected.
just my initial thoughts.
@GarethWong
Great post! This is so helpful. I have sent your video to all my friends and family.
Again great job!
Take Care
Thanks Michele!
Nice collection..I was trying to see if my site Techcrunchies.com was among the list of references. :S
I love Techcrunchies – definitely will use this as a resource down the line more and more. Thanks for the comment!
thought you might appreciate this
http://www.ucubd.com/?id=1389
You’ve done a great job with this and I will share your hard work. Congrats. Will also pre-order your book…
As you may or may not know, I’m a big believer inand also student of the “social” aspects of social media, spending much of my time studying the sociology behind the technology (well and the tech too of course). It’s bigger than we think…these numbers only trend towards not only a fueling a fundamental shift in how we communicate, but also a fundamental shift in how we behave. We are empowering a new genre of digital extroverts who carry what I refer to as “the verizon network” with them as they traverse online and offline.
In 2008 I discussed many of these elements in “The Social Revolution is our Industrial Revolution” http://is.gd/2hgSS and “The State of Social Media” http://is.gd/2hh0U and it’s even more compelling to see the momentum documented in a video like this.
The marvel of social media is the people who take technology and make it do things we never envisioned…
Thanks for the kind words Brian! I look forward to reading your posts – they sound great. Love your line: The marvel of social media is the people who take technology and make it do things we never envisioned…
@colinfast – good point. that study appears to have been performed online, and as a result would skew heavily toward internet-savvy respondents.
Any thoughts, Erick?
Thanks for the feedback! Definitely not a zero sum game when it comes to online learning and I didn’t mean to convey that. Interpersonal teaching will still play a major roll now and in the future. It will be augmented by online tools. One great one for learning languages is this social learning network: http://www.livemocha.com. Thanks for the feedback and have a great weekend!
Some of the “facts” here seem more like interpretations you’ve made that are favorable to your POV rather than facts.
For instance, if you read the abstract on the difference in outcomes between face to face vs. online learning, it turns out that kids do better with a BLENDED experience (ie, both face to face learning AND online learning conditions used together) and that such an experience includes extra time and lessons over just face to face learning.
The conclusion to draw is, arguably, that online learning can help boost outcomes when integrated into more traditional learning methods… NOT that online learning conditions are superior to face to face learning.
But here’s the abstract, verbatim:
The difference between student outcomes for online and face-to-face classes—measured as the difference between treatment and control means, divided by the pooled standard deviation—was larger in those studies contrasting conditions that blended elements of online and face-to-face instruction with conditions taught entirely face-to-face. Analysts noted that these blended conditions often included additional learning time and instructional elements not received by students in control conditions. This finding suggests that the positive effects associated with blended learning should not be attributed to the media, per se. An unexpected finding was the small number of rigorous published studies contrasting online and face-to-face learning conditions for K–12 students. In light of this small corpus, caution is required in generalizing to the K–12 population because the results are derived for the most part from studies in other settings (e.g., medical training, higher education).
wonderful post I will share!
Thanks Beckie!
Thanks for putting together a compelling story told in a few minutes. I will share your video with lots of folks who need to get up to speed with digital world.
Doug – Glad this will help! Thanks.
While this video is impressive, I do question a few of the figures. Also, I would expect that a columnist covering social media would provide some “sharing” options for their blog. Nice work though.
James: Thanks for liking the video. Good call on the missing “chiclets” not sure how that happened, but they have been added back in so share away! Have a great weekend.
You’ve misstated your data.
I checked the very first fact the video cites — 96% of Gen Y use social media.
The data you reference actually says 96% of Gen Y *who are already online* have tried social media at least once. And they include email as social media.
That’s a far cry from what you claimed. It makes me wonder if the rest of your “research” is equally sloppy and misleading.
Howard – thanks for the interest. Keep the feedback/comments/challenges coming as it will only make version 2 that much stronger. Thanks again for the interest/help! Have a great weekend.
Erik my bad on the above comment — Oops you are Erick Qualman… I was trying to protect you from yourself when I thought I was protecting you from theft of your work… I got the link for your post from Twitter and loved it and saw it again posted without your by line, etc… anyways, glad its you and yours. Add me on Twitter if you’d please and let’s share a good laugh. Best!
Thanks for the look out! I appreciate it. Yes, we are one in the same I write for the social media column for Search Engine Watch 2x per month.
You took this content from a an article written by Erick Qualman of Search Engine Watch on August 10th, 2009. You didn’t even credit him for his work. How much of the other content on your site is acquired the same way?
Thannks for the lookout – you are correct above..one and the same person. I write a social media column for SEW 2x per month. Cheers!
Cool video, but I have an extremely difficult time believing this stat:
80% of companies are using LinkedIn as their primary tool to find employees.
How can that possibly be true? I’d guess that 80% of companies have never even heard of LinkedIn.
Colin: Thanks for the post. This should read 80% use LinkedIn as “a” primary tool not as “their” primary tool. I’m traveling right now, but I also believe they updated the study recently so that it’s higher than 80%, but I’ll have to fact check that when I get out of this “tin box.” However I believe I list the source in below the article. Thanks for the feedback!
Hmm, agree.. Maybe it’s time for me to browse a little with my LinkdIn account and have some stats over..
Thanks! If you ever have anything you’d live for us to “cover” please let us know!