20 responses to “Google Super Bowl Ad”

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  5. Cranberry Juice

    Superb read, I just passed this onto a friend who was doing a little analysis on that. And he actually bought me lunch because I located it for him smile So let me rephrase that: Thanks for lunch!

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  9. Dee

    Ever since I saw this ad, I have shared it with many people on facebook and my networks. Needless to say, this ad ellicits a deep emotional response from many people.
    While Google clearly does not need this ad to remind people to use it, I believe this ad resounds the effect Google has on our lives. Similar to our morning cup of coffee or using deodorant, google has become a habit today.
    What was the comment by most of the people who viewed it on my network? “I cant remember what life was like before Google.”
    I think this is the sentiment that Google was going after through this ad.

  10. TJC

    While I enjoyed the commercial, is this new for Google? They have several ads similar to this format on YouTube for months which create a story through searching Google (“SearchStories”). This ad was one of them posted in November of 2009. This was not specifically made for the Super Bowl with audio being something they factored.

    Sound is typically an important emotional driver. It creates the mood in which the visuals often respond. While I see the “no audio” concepts having their place, you often would like to tie your brand to an emotion which can often drive the use of the product.

    The showing ad in the third quarter is not a time when most ppl have the ability to read I would think. But by then I’m sure many are passing into the emotional cycle of their drinking. ;)

    It is a great ad and I do like the SearchStory concept.

  11. Ron Spinner

    Not only was the ad without sound– it was without ads! The real search engine results have ads in them. You can see the real search results here:

    1. equalman


      Great call on the ads being scrubbed!

  12. D. Matthew Carter

    This was a fantastic Ad. It didn’t take tens of millions to produce and the message wasn’t over-shadowed by some over-exposed celebrity (Manning). Instead they quietly created a brilliant example of one of the highest tenants in advertising concept: Make the medium the message. In this case, the medium wasn’t TV, it was google, turning your TV into your computer monitor by mentally placing each of in a search state of mind.

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  14. Naishster from onlinerakebackpoker

    Most of my video’s work without sound. Not much choice, there’s no sound on them anyway half the time. lol

  15. Justin McClelland

    Out of all the super-bowl commercials, this was my favorite. It was really appealing, the way it wasn’t over the top and really displayed the power of Google.

    1. equalman


      Good point on it being able to display the benefit of the product = power of Google, rather than just trying to be funny.

  16. Robert_M

    I have mixed feelings over the commercial. While I do love the idea itself, I can’t help but get a stalker type feeling from it.

  17. Scott Scanlon

    I didn’t think about that but that’s a great point. Leads me to think about what other types of commercials or things you need to create that are effective without sound.

    I’m still asking myself though how many people need a reminder that they can use google to search for just about anything? Yes I get the overall message, search engine for life and such but does this ad drive someone to use google more? Maybe I’m missing the point…

    1. equalman

      When you make billions in profit I guess you earn the right to have fun at the Super Bowl :)

      Glad you liked the post.