By Erik Qualman
A recent article by Sarah Perez of ReadWriteWeb indicates that a recent study from Ruder Finn shows that American mobile users:
- 2.7 hours per day on the mobile web
- 91% use the mobile web to socialize vs 79% of desktop users
- 45% post comments on social networks
- 43% are connecting with friends on social networks
- 40% share content
- 38% share photos
This seems to support the finding from yesterday’s post (Facebook Zero) that 50% of the mobile usage in the UK goes to Faceook (GSMA Data). We are going to see if search, mobile and social all merge into a beautiful symbiotic relationship. From a user perspective, I certainly hope so.
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Just realised this was written February 2010, most of this information is incorrect now.
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“American mobile users:
* 2.7 hours per day on the mobile web”
The study actually says 500 (small survey) American mobile internet users spend an average of 2.7 hours. It doesn’t specify if that is in a day, week, month or year.
One can only presume that most of SocialGnomics stats are that poorly regurgitated.
In regards to what you said about the user’s perspective– I think a lot of companies recognize this emerging trend and that a good mobile site format is crucial (http://www.springbox.com/insight/post/Underestimating-Mobile-Web.aspx). I will be curious to see how the mobile web changes our media consumption.
Seems to me that social media traffic is really going to be the #1 form of traffic on all devices. Here in Holland mobile penetration is very high as well and the use of mobile devices for surfing the internet is growing too. Most people use it to read news (and email ofcourse).
Frank:
It certainly seems to be progressing to the point that social media traffic will be the king on every device, as you point out. Thanks for the comment!
Is there a similar (complete) study for the UK available? It would be useful information for business people within the UK to have this kind of information to hand.
I don’t know of one at my finger tips, but maybe someone else out there does?