By Erik Qualman
According to Wikipedia Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. It is related to a more general concept called mediated reality in which a view of reality is modified (possibly even diminished rather than augmented) by a computer.
If you are like me, this definition doesn’t help much. Nor is it easily digestible for your CEO or Grandfather.
That is why these two videos, one for GM and one for an iPhone Application that helps you find the London Tube locations, are so great. They easily showcase in a few minutes how powerful augmented reality can be in our daily lives. For example GM’s new cars will have the ability to highlight the edge of the road and display it on the windshield on a dark and stormy night. Watch and enjoy!
GM Augmented Reality Video
London Tube Augmented Reality Video
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Norwegian Yellow Pages also have this kinda app, but also integrates offers that the actually store you are pointing at.
Augmented Reality for London tube Incredible!
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