25 responses to “Over 5025 of the World's Population is Under 30 – Social Media on the Rise”

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  8. gamesliga

    how the other 4% somehow have avoided social media, but we will leave that for another day

  9. Steven

    Doing a survey and wanted to know if any one of you can provide me more information on this “60% of the world population has the same daily habits” – thinking but I have found no answer and hoping someone could help me on this…. thanks

  10. Alan Abbey

    Maybe, maybe. Doesn’t it seem as if the advocates are telling us the revolution is here? What about the objective, disinterested parties (i.e, those without books to sell).

  11. adsense alternatives

    Thanks for a well-written and informative article. It’s really odd to think of a world without as much printed material, but I do believe that time is near.

  12. Scent Magic

    Those are some eye-opening stats for even us Gen-Xr’s in the workforce. Going to change dramatically the way we all conduct “business” in the office. Social media policies are beginning to become the norm in most sizable companies – but mostly around do’s and don’ts and limitations. I suspect not too far down the road, we’ll see that changing to incorporate use of social media in job roles and descriptions.

  13. Netwave Interactive

    These are some great stats. However, I agree that 4 years is a little soon for print to go out of style. Although many are choosing digital as the popular way to go, I believe both will continue to co-exist because each brings to the table something the other does not. Not everyone has taken on the digital world yet and therefore rely on print materials. I believe it will be a long time before this changes for good.

    1. Casey Cheshire

      Netwave you made a good point that not everyone has taken on the digital world yet. It reminded me of a New York Times television advertisement and partnership with the classic TV show Jeopardy. The tie in makes sense to me as I can envision they both have similar “classic” audiences.

      Erik’s right that the “end is near” for print and I think it’s largely tied to the lifespan of it’s older demographic.

      60-80 years old? Assuming a life span of 100 that’s less than 1 life time away when print says goodbye to it largest supporters. It might be appropriate for print media to enter into deals with Senior & Assisted Living centers to provide print news much as USA Today has done with hotel chains.

    2. shaneshack

      I agree with the argument that print is still used by many, but eventually economies of scale will kick in. If the digital versions of traditional newspapers become more profitable than the print editions, then the shift will occur, even if there many who still prefer print. One way or another people who are disconnected from digital media are going to be forcibly integrated. That’s unfortunate for people who enjoy print, but making money is what will drive the change. 2014 doesn’t sound so unreasonable if you consider the profitability of print rather than how many people still use it.

      1. Casey Cheshire

        Economies of scale will kick in assuming they’re able to monetize online as well as they did with print. 3rd party analytics will be holding online media to a ROI standard they didn’t have to meet when sales involved circulation. Easier to put the content online, but it’s a lot more competition and accountability. When I see news articles online that still have *in-active* URLs, it makes me skeptical that they can effectively reinvent themselves.

  14. Jason Rudland @ GMIG

    A good thing to remember Facebook is not the only show in town. Thanks for the post some fascinating fact & figures on the future of social media.

  15. Casey Cheshire

    Four years seems a bit soon for physical newspapers. It’ll take a lot for print media execs to ‘fold’ their hand, especially after all the money they’ve put into the pot. Slow to re-invent themselves, it’d probably be in their best interest to scrap their whole model and shoot for the moon with a paid or AdSense driven local RSS reader mashup.

    It will be interesting to see how TV develops. With cable companies like Comcast delivering both Cable & TV in bundles- it’s almost more expensive not to get both. Let’s say fiber gets really cheap in the future, a company laying down “nothin’ but Net” would help liberate TV from it’s normal delivery method. Funny then, that Google has started scouting towns for it’s own fiber test.

    1. equalman


      Love your idea for newspapers to scrape their existing model “and shoot for the moon with a paid or AdSense driven local RSS reader mashup.”

      Thanks for the thought!


  16. Daniel DiRico

    Powerful stats here. One thing social media guarantees now is a web of user generated content. It’ll be hard for most people going forward to imagine otherwise.

    1. equalman


      Great point, how did we ever live without user generated content?



  17. Mike Green

    Nice, succinct argument supporting the rise of online social media and apparent future dominance.

    Unfortunately, the confidence in which you support your social media presentation isn’t evident in your prognostication of print media’s demise. I know it’s “just for kicks,” but you presented it knowing it would generate feedback.

    Despite the speed at which the Internet is evolving and establishing a foothold in the lives of most Americans, there is no evidence of an inversely proportional rate of decline in any statistical data that can be used to foretell the future of print media. Thus, a prophetic announcement of the death of print media by 2014 is a bit cavalier.

    I think perhaps print media decision-makers will have come to their senses prior to 2014 and figured out how and why print and online operations work best through collaborative efforts (if they learn to think outside of their boxy boardrooms).

    It seems to me that the way forward is not necessarily either/or, but rather both/and.

    I welcome your feedback.

    1. equalman


      Thanks for the comment. I will surprisingly give you an argument (I’m sure there are several more) in favor of print. Most studies show you can read 10-30% faster on paper than digitally. My guess is that Apple, Amazon, etc. will figure this out and possibly reverse this trend so that digital is faster, but they’ve haven’t as of yet (at least to my knowledge).

      Keep in mind that personally, I believe it would be sad if print went away entirely and to your point printed newspapers/magazines may coexist with tablets, eReaders, etc. However, I do believe that this could go down a similar path as the music industry, hence my bold (and yes, I will agree a bit cavalier) prediction.

      Thanks again for contributing!

  18. Bobbi-Jo @Bright Life Travel

    I love population statistics and work with them regularly. As a mom of two young children ages 5 & 3, I can only imagine the social world they will grow up in.

    Going back to your Socialnomics book, these stats further confirm we’re living on a “World of Mouth” planet. Personally, I’m already seeing my niche business starting to build an international clientele from social media marketing and expect others are experiencing the same.

    1. equalman


      Thanks for the kind words and for pulling a quote from the book (+10 points for you!).

      I’m thrilled to hear it is helping your business grow. I’m sure the little ones are keeping you busy too!

      Best, Erik