Socialnomics: How Social Media Transforms the Way We Live and Do Business
By Erik Qualman
It’s amazing how fast the world of social media moves! As many of the statistics from the original Social Media video have changed, I took a moment to refresh the video with a few new statistics and graphics. Thanks to all of you for your support in making the first Social Media Revolution and Social Media ROI videos such a huge success and I hope that you enjoy this refresh!
Stats from Video (sources listed below by corresponding #)
- Over 50% of the world’s population is under 30-years-old
- 96% of them have joined a social network
- Facebook tops Google for weekly traffic in the U.S.
- Social Media has overtaken porn as the #1 activity on the Web
- 1 out of 8 couples married in the U.S. last year met via social media
- Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
- Facebook added over 200 million users in less than a year
- iPhone applications hit 1 billion in 9 months.
- We don’t have a choice on whether we DO social media, the question is how well we DO it.”
- If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
- Yet, QQ and Renren dominate China
- 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
- 80% of companies use social media for recruitment; % of these using LinkedIn 95%
- The fastest growing segment on Facebook is 55-65 year-old females
- Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway, or Panama. Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
- 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
- Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
- Instead they are distributing: eReaders + iPads + Tablets
- What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
- The #2 largest search engine in the world is YouTube
- While you watch this 100+ hours of video will be uploaded to YouTube
- Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
- There are over 200,000,000 Blogs
- Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
- If you were paid a $1 for every time an article was posted on Wikipedia you would earn $1,712.32 per hour
- 25% of search results for the World’s Top 20 largest brands are links to user-generated content
- 34% of bloggers post opinions about products & brands
- Do you like what they are saying about your brand? You better.
- People care more about how their social graph ranks products and services than how Google ranks them
- 78% of consumers trust peer recommendations
- Only 14% trust advertisements
- Only 18% of traditional TV campaigns generate a positive ROI
- 90% of people that can TiVo ads do
- Kindle eBooks Outsold Paper Books on Christmas
- 24 of the 25 largest newspapers are experiencing record declines in circulation
- 60 millions status updates happen on Facebook daily
- We no longer search for the news, the news finds us.
- We will non longer search for products and services, they will find us via social media
- Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
- Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
- The ROI of social media is that your business will still exist in 5 years
- Bonus: comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
Other popular pages: International Keynote Speaker
Social Media Statistics:
Below are the sources I used to compile this video. Keep your feedback/questions/challenges coming as it will collectively make the next video better – be social.
A huge thanks to all below:
- Source: http://www.census.gov/cgi-bin/broker http://www.census.gov/ipc/www/idb/worldpopinfo.php [roughly 52% based on table data] | 2010 U.S. 310,232,863 | 2010 World 6,814,609,654 | 30 and under: 3,548,760,268 / 6,814,609,654 = 52% http://sasweb.ssd.census.gov/idb/worldpopinfo.html
- Source: Grunwald Associates National Study – Trendsspotting Blog | Millenials Conference
- Source: Hitwise Intelligence Heather Dougherty http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html
- Source: Huffington Post
- Source: McKinsey Study also posted by David Dalka
- Source: First Stats: United Nations Cyberschoolbus Document
- Source for Facebook Stat: Facebook Timeline http://www.facebook.com/press/info.php?timeline Feb 2009 175 million users – Feb 2010 400 users:
- iPhone Stat: Apple
- Personal Quote
- Source: Facebook and world population data
- Source: TechCrunch
- Source: U.S. Department of Education Study
- Source: Jobvite Social Recruitment Survey
- Source: Inside Facebook Blog
- Source: Twitter & World Population Data [Pulled 4/11: Kutcher & Spears 4,743,902 and 4,689,808 = 9,433,710] – note it’s not the combined populations of the countries listed
- Source: The Guardian http://www.guardian.co.uk/media/pda/2010/feb/08/facebook-rise-mobile-web-use
- Source: Metro Commuter Newspaper
- Source: USA Today: Should Colleges Start Giving iPads to Students? http://www.usatoday.com/news/education/2010-04-05-IHE-colleges-give-iPads-to-students05_N.htm
- Opinion, not a statistic
- Source: TGDaily
- Source: Mashable by Ben Parr
- Source: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.
- Source: China Internet Information Center, Technorati, Wikipedia
- Opinion, not a statistic
- Source: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
- Calculated based of Wikipedia article data found at www.wikipedia.org
- Source: TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above
- Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
- Opinion, not a statistic
- Source: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)
- Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing 2007
- Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing 2007
- Source: Starcom USA-TiVo
- Source: Mashable
- Source: Solutions Research Group
- Source: Facebook Stats
- Opinion, not a statistic
- Opinion, not a statistic
- Opinion, not a statistic
- Opinion, not a statistic
- Opinion, not a statistic
- comScore
- Music in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single
To watch videos with millions of YouTube views and deservedly so, please check out Karl Fisch and Scott McCleod’s Did You Know? And Shift Happens videos on YouTube. If you are like me you will love them!
Also, if you haven’t seen Marta Kagan’s “What The F**K is Social Media” presentation, it’s amazing! Many of the same eye-popping facts are contained in it – as well as many more. Plus, it does a much better job of providing insight than my video which is designed to grab attention. Kagan’s presentation informs, check it out!
Please fix your source for item number 12. – Department of Education study the finds online students outperformed those in classroom. This is very important. Thanks.
I have discovered the study or at least a reference to it by the Department of Ed:
http://www2.ed.gov/news/pressreleases/2009/06/06262009.html
Thanks for the video, after nearly a year the figures quoted in the presentation have probably grown even more. I have a youtube presence now i’m looking into facebook and twitter more.
cheers,
Toddy.
Facebook and twitter that is!
Sweet, thanks for the insight… Facebook is taking over!
The online world of wonders, it is are various media video.
Wow, Facebook is receiving more traffic than Google? I wonder if this is actual visitors or bandwidth they’re tracking with though.
thank you good post for social media.
Have you considered adding some videos to your article? It will really enhance my understanding. I noticed something as well about this on another blog.Incredibly, your take on it’s diametrically opposite as to the I just read previously. I am still trying to puzzle out within the conflicting points of view, but Im tipped heavily toward yours. As well as in any case, thats what is so outstanding about modern democracy and also the marketplace of ideas onthe internet.
There’s noticeably a bundle to know about this. I assume you made sure nice points in features also.
From my vantage point there are less people focusing on the creativity and concept of their personal portfolios (myself included) because these quicker routes to getting work online exist and are popular and stifle unique possibilities. Fewer people are experimenting and pushing the creative envelope on their personal sites.
Took me time to read all the comments, but I really enjoyed the article. It proved to be very useful to me and I am sure to all the commenters here! It’s always nice when you can not only be informed, but also entertained! I’m sure you had joy writing this article.
Thenk Admin Say ..
Hi Erik,
I’ll be giving a presentation on Social Media to IT Professionals, IT Executives, and Business Owners at the 4/20/11 meeting of the Philadelphia Chapter of BDPA. Black Data Processing Associates is a national professional organization founded in 1975 with over 21,000 members and 45 chapters nationwide. I’d like to use your updated video in the presentation, but given “Murphy’s Law”, would prefer a local copy instead of relying on the Internet. Would you mind sending me a copy? FYI – I’m also planning on giving out 6 copies of your book, Socialnomics, at the mtg as I think it’s an excellent introduction to powerful impact Social Media can have on modern business. Thanks in advance!
-Wilson
@wtoussaint
thanks for sharing i love this idea and i will check everytime your post:)) see ya again in new post
much I actually appreciate every thing you’ve shared to help enhance the lives of men and women in this subject material. Through your own articles, we have gone out
Hi Erik I work for IBM in Mexico City and I am a Cognos Consultant. May I use this video in a presentation to ITESM University Students on March 24th 2011? I won’t have internet connection in the room so I would need to download the video.
Link to the event:
http://itc.tol.itesm.mx/conferencias.php
I’m sure this went viral in seconds which was of course your intention…well done…
@leapzone
http://www.leaptv.com
Thanks so much for this intelligent website;this is the words that keeps me on track through out these day. I have been looking around for your site after asked to visit them from a colleague and was thrilled when I found it after searching for some time. Being a demanding blogger, I’m happy to see others taking initivative and contributing to the community. I would like to comment to show my support for your post as it is very enticing, and many bloggers do not get admiration they deserve. I am sure I’ll be back and will recommend to my friends.
http://www.buybridesmaiddress.com
Thanks Seks – we appreciate the support!
Hi Erik,
LOVE the content you provide! I’m refreshing my social media class and I open it with your original video. Is there a way I can download this more current version?
It’s a really powerful way to start the class and gets the importance across immediately!
WOW!! Great video, I read through some of the postings, is there any way I can use this video in a presentation? It is for a small group of us here at AutoTrader.com and the presentation is on the relevance of Social Media in today’s Automotive Industry. I will certainly give you props and cite you.
Fantastic work, please, keep it up
Regards,
Paul
love the presentation, what software was is done it. its well powerful, and gets a great message across.
Sorry Virility Ex Scam, I was hoping to speak to Equal Man about rights to his video.
Thanks
Hello Equal Man
Your video is wonderful and so insightful. So very interesting to watch.
I am currently creating training materials on collaboration and social networking and we would love to embed your video. The company has a restriction on viewing youtube and does not have the capability to host flash. Would I be able to speak with you around converting the file and embedding and how we can reference you and give you the credit you need and deserve for this wonderful piece?
I’m late to the party commenting here – but better late than never right?
Erik – just wanted to say this is the best tool period to demostrate the power of social media. I use it live on stage and in seminars all the time and it always impresses. Funny side note – when showing live from stage – almost everytime the audience starts clapping and cheering when it completes! It definitely gets them fired up and ready to listen.
Thanks for all your hard work on it and your amazing book!
Can wait for video #3
Sean Malarkey
Sean: This is great!!! I’m excited that the video helps and it’s always cool when the audience applauds. Happy Holidays.
#34 is sketchy information when you consider Amazon is the make of kindle and the stat is not inclusive of any other book publisher.
Amazing video, thanks for the post!
Thanks James, glad you enjoyed it!
Thank you so much Erik for this amazing video. I’ve been showing this to some skeptical clients who aren’t really sure about social media.
Great info!
Is there a downloadable version of the video? Would it be possible to get a copy? Please.
Mike
Thanks for the video Erik,
I have been using it to motivate both myself and my clients in their social media goals. I just now presented it to my sales team team and got a very good response from everyone and am looking forward to helping them use social media to build their business.
I look forward to reading your book soon!
Glad the video helps to motivate! Always great to here!
The original video helped me open some eyes that were tightly closed to Socialnomics. This update will help me to continue to help others to help themselves in this arena.
May I use this in a presentation to Colorado Auto Dealers Association. If so is there a downloadable version available. Thanks in advance. Keep up the great work.
Mike
Amazing!! Mind blowing! Even if a small portion of anything was off it is astonding to read!! Thanks for the info, and the time and effort it took to pull all this together! We will be presenting this to all our employees for a powerful effect!!
Keep up the hard work! It’s so worth it!
The correct link for fact #6…http://www.un.org/cyberschoolbus/briefing/technology/tech.pdf
Thanks for catching this Mark!! This link has been updated.
equalman
It seems the statistics that “Over 50% of the world’s population is under 30-years-old” and “96% of them have joined a social network” is misleading. The key word missing is “online” – if you check the footnoted source for stat#2 it says that 96% of ONLINE teens use social networking, email etc.
While I find most of these stats interesting, and use them with my students, I can’t help but wonder how many other stats here are “twisted” like the aforementioned one.
Erik,
You have an uncanny ability to articulate your perspective about socialnomics! Fascinating display of hard work. Congratulations. I am wondering how I can use this in persuading perspective clients for marketing? Video? Presentation? Copy write concerns and permission?
Please advise
Rob De Leon
Hello Eric,
I love your book and the facts are very interesting.
Would it be okay if I mention you in my blog. I will link it to this blog:
http://blog.liquidedge.co.za
and use your name as a referance?
Keep writing! Regards,
Thanks for the kind words and support! Feel free to mention away, that is what being social is all about!
Best, Erik
I have to echo all the positive comments – fabulous presentation! I would also like permission to use it in a PowerPoint presentation for librarians and can you tell me how to embed this into my PPt presentation? Thanks so much.
Awesome video guys, its definitely inspired me to work hard on my social media…
Awesome video! Well supported with solid data.
If you don’t mind sharing, what software did you use to compile the video?
Sorry Erik,
you don`t have any attitude for my question….? I could not believe.
>>
Do you have any rights/approval (maybe only sep. countries, only US-market?) for commercial use the music in your book promo clip?
If not, what is your statement/reason to use it?
>>
Klaus:
If I understand your question correctly. You are fine to play the clip for your use via YouTube.
Best!
No, you have not understood my question correctly.
Let me repeat for your slowly:
In your clip you useed music material from an artist (Norman Cook, “right here, right now”), who is represented by Warner Music Group .
You use the clip to promote your company ,more specifically to announce your book. You use this protected material for commercial use.
If you want to use ist for commercial, you have to arrange licence. These are existing, maybe country specific rights.
The situation of nonexisting agreements between Sony/WMG and youTube is known.
Only my questions:
1) Do you have any rights/approval (maybe only sep. countries, only US-market?) for commercial use the music in your book promo clip?
2) Why did you made the risk, banning your clip. The music is not the essential. You an buy directly from artists like on http://www.ccmixter.org , like Karl Fischer on Didyou know used
2) If not, what is your personal statement/reason to use it after all? Provocation, extra ignoring, only fail by not knowing the topic?
3) What is your peronal attitude to copyright thematic, as related to your own work?
thanky, Erik!
No, you have not understood my question correctly.
Let me repeat, for your slowly:
In your clip you use music material from an artist (Norman Cook, “right here, right now”), who is represented by Warner Music Group .
You use the clip to promote your company ,more specifically to announce your book. You use this protected material for commercial use.
If you want to use ist for commercial, you have to arrange licence. These are existing, maybe country specific, rights.
The situation of nonexisting agreements between Sony/WMG and youTube is known.
Only my questions:
1) Do you have any rights/approval (maybe only sep. countries, only US-market?) for commercial use the music in your book promo clip?
2) Why did you made the risk, banning your clip? The music is not the essential. You can buy directly from artists like on ccmixter org , like Karl Fischer on Didyou know used.
3) If not, what is your personal statement/reason to use it after all? Provocation, extra ignoring, only fail by not knowing the topic?
4) What is your peronal attitude to copyright thematic, as related to your own work?
thanks, Erik!
Hi Erik!
I was interested in using this video in some presentations at my work on the usefulness of social media. We’re trying to set up a fb page and this might help get some people on board. Are there any copyright issues that I need to be aware of? Thanks!
Aloha Erik!
Absolutely awesome work! It’s something the world has to see…..and will.
Looking forward to the next, and next, and next….
Minn
Erik,
my question about used music in your Video is open:
Do you have any rights/approval (maybe only sep. countries, only US-market?) for commercial use?
If not, what is your statement/reason to use it?
Erik,
The presentation is killer. It’s hard to get motivated to put all the stats together, and you created a beautiful compilation.
Love the fact you cited all your sources, gives me an opportunity to do more digging if I want.
My suggestion for your next one is to include even more comparisons to “tangible” stats like population, money spent, volume occupied… I think that helps people put things in context and you have already done a great job relating this media to other forms like TV and Radio.
This is a great tool to run at the next staff meeting… some people might finally “Get it!” Ha!
Nice presentation in deed.
but…:
In Germany (maybe oher countries, too?) the Video you created couldn`t be viewed on YouTube, because it contains material of WMG/Sony.
What is the reason? The music probably. Do you have only a licence for commercial use on your own (sep countries), not use on YouTube?
Otherside: Why did you not used free/rightfree/cc-music to act global and avoiding the risk of a “Rohrkrepierer”?
Well done ad.
Cannot ignore.
Edward:
I’m glad you like the video – thanks for the support!
Great Work!! very informative.
Thanks Kavin!
Erik: Great refresh! Your message continues to show the importance of Social Media & Networking in our personal & business climate.
Happy to see you didn’t “re-do” just “refreshed”.
I see Heather Ozur is using as a PowerPoint presentation. Any chance I can utilize for presentations to clients? I provide trade show planning for small & emerging businesses that exhibit at trade shows, conventions & conferences. I often have to explain the importance of incorporating SM into their event marketing.
I’ll keep sharing.
Tami:
Feel free to help spread the word on Social Media & Socialnomics. Excited to hear the video helps your presentations. Keep up the great work!
Best! @equalman