20 responses to “Fast Company Influence Project: Pyramid Scheme or Genius?”

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  9. Edward
    1. equalman

      Great, succinct point Edward.


      1. Edward

        happy to add value anytime…looks like I will continue taking a look at this blog for more insight in the social space.

  10. Julian Gan

    I’m not sure if I like this. What are the consequences and implications to our online behaviour? How would our children conduct themselves once they learn how to use the Internet?

  11. Ed Cohen

    Meet the most deserving influential influential person…Prashanth, an abandoned and abused 11 year old boy who was left in an overcrowded orphanage in India is 79. There are 138M children in the world with a similar story to his and we can all help one click at a time!

    Born in a small village in south India, a precocious child, he often got in trouble. Believing the soul resides in the belly, the religious figure traced a circle around his belly button then up and down his skin creating horizontal and vertical lines with a fire hot iron to remove the demons. Prashanth burned his fingers while trying to stop them. Untreated, they folded over and fused, rendering them unusable.

    Prashanth’s father died, his mother remarried; her new husband refused to raise him. He lived with his Grandmother who was too feeble and poor care for him. He wandered the streets, ending up at the orphanage where we were volunteering. To our surprise, we found out most of these children grow up on the streets becoming beggars, drug addicts, prostitutes, or worse. Many do not survive to their 18th birthday.

    This little boy who is too poor to even have access to the internet derserves to be on top…let Prashanth’s story be told…one child at a time. Prashanth =

  12. equalman


    You’re the best. Keep doing what you do which is making the world a better place. I think the key to this project is to just have fun with it, which you are doing. Thanks for the kind words as well!

    Digital Hugs,


  13. abc dragoo

    Are we supposed to be promoting ourselves, like we’re in high school and running for student elections, or is it supposed to happen organically?

    I find the website a wee bit confusing (the navigation)

    I was wondering what your take would be on this!
    Thanks E.

    1. equalman


      I agree that the Fast Company Influence site is difficult to navigate and takes too long to load. What’s you figure it out it is pretty cool, but there numbers could easily be 100,000 instead of 18,000 if the site adhered to basic principles of Web design: Speed & Usability

      I hope to win Sergeant at Arms for Student Council :)


  14. Michele Price

    Sure wish folks wouldn’t not paint broad strokes about MLM and scams. While I am not a MLM gal there are many legitimate businesses that use that business model. It is way too easy to go negative.

    So my question would be what was Fast Company’s objective? Usually if a company is smart, that is what drives which platform they use and how they use it.

    Ego or not, which is part of engaging with people plays a part of any campaign. Since we are human, cannot separate yourself from ego.

    So just like we do not know what was inside Old Spices mind when they developed their campaign, second guessing accomplishes nothing. Will Fast Company be transparent, they have in past, let’s see how this turns out. You always take risk when you try something new and different and you take the criticism then adjust and move forward.

    Mistakes brings about innovation-SHAZAM

    1. equalman

      Shazam is right Michelle! People that take risks like Fast Company will always take arrows.



  15. Casey Cheshire

    I totally agree- it is a little bit of everything. Personally, I don’t like the MLM (multi-level marketing) pyramid- they might as well be selling vitamins & knives! It’s also a very unscientific, 1990′s black hat styled approach to the important topic of influence. But with a nod to the business side of Fast Company, they aren’t really trying to solve the secret metrics of social networking- they’re looking for brand exposure and clicks. They’ve received plenty of both from this scheme.

    One question remains. By playing the ponzi card disguised as truth, has Fast Company positioned itself one step closer to the accuracy of The Onion and thereby removed itself from the forefront of the digital news pulse?

    1. equalman

      Casey: Love that you looked at all sides of the coin on this one and while you don’t agree with the tactic you can see the benefit they are deriving.

      You also pose some great questions that only time will tell.