Inc. 500 Companies using Social Media and ACTUALLY seeing positive results is on the rise. More small businesses need to view the importance of Social Media the same as their larger counterparts.
Interesting to note that Facebook success rates have gone up from 54% to 85% while services like twitter and blogging have gone down.
Overall the importance of Social Media in a Inc. 500 companies business strategy has gone up 16% year over year. These companies will continue to use these conduits for client acquisition and retention as 2011 unfolds.
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Article from eMarketer http://www.emarketer.com/Article.aspx?R=1008211
On stats from Umass Dartmoth Center for Marketing Research
Written by Chris Van Dusen
Chris Van Dusen is a tech enthusiast, remote efficiency specialist and entrepreneur. He is the president of i-FFICIENCY, a consultancy he co-founded to help small businesses and startups leverage new technology in the sales process. Chris is also Director of Business Development and New Media for Rief Media, a full service marketing and communications firm.
chris@riefmedia.com
twitter: @ifficiency
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I find th tables in the full eMarketer article interesting in that while the success rate of using Facebook has grown, so has the success rate of message and bulletin boards.