Comments

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14 responses to “China Social Media: 6 Critical Sites”

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  7. Matthew Chng

    Kaixin.com and and Kaixin001.com are 2 different sites. The former is owned by the same owners of RenRen.com while the latter was around from the beginning. Anyway, the latter sued owners of the former and won the lawsuit and now Kaixin.com has to redirect to RenRen.com to comply with the ruling and also the user based is shared. This user base has nothing to do with Kaixin001.com’s system.

    Also, Zynga’s Farmville is a copy of Happy Farm. Not the other way around.

  8. Lexie - Zi Liang

    Great Post, Erik!

    As a Chinese, it’s very interesting to see U.S. social media experts dig into China social networks. A few days ago I found a video shared on my Weibo made by Hill&Knowlton Hong Kong Digital Group: “China Socialnomics” It is inspired by your great video “Social Media Revolution”. =) The video provides some data on social networks in China. Hope you find it helpful.

    Best, Lexie

    1. equalman

      Thanks Lexie for sharing the video. I see they used the same song that we used on our recent Valentine’s video.

      Useful data!

      Cheers, equalman

  9. Evelyn

    Very comprehensive post. As you said the culture in China is very different from that of the States, I would like to say we can still find some similarities and use different channels to communicate. What is your thoughts on the “group purchase” phenomenon in China nowadays? Do you think those e-commerce sites will develop social media function as they expand just like Groupon, Yelp, or Urbanspoon?

    1. equalman

      Evelyn: Great question on if a Groupon or Yelp clone will breakout in China. There are already dozens of copies, but no one has dominated.

      As you probably know tuangou has been around for a bit; where people in a similar geographic location band together and demand a group discount.

      Social commerce will greatly benefit China, where it is very common for companies to maliciously post bogus reviews about competitors. One a photo and name are tied to reviews this will help limit this activity. While there will still be workarounds and malicious behavior this will curtail a majority of it (my guess anyway).

      Cheers!

  10. equalman

    Love it Thomas! We plan to do another post on this so thanks for these suggestions..we had QQ and Douban on the radar, but Tianya is a great call we will need to dig into!

    Any favorite partners, agencies you recommend?

    Gave you a hat tip at the bottom of the article for the Weibo/microblog insight.

    Best, Erik

  11. Thomas Morffew

    Nice post Eric!

    You should also consider Douban.com (a popular SNS) and Tencent (QQ) Weibo (Weibo just means Microblog in Chinese) Also don’t forget the BBS sites like Tianya, they’re still a major force in China.