Smartphones turn bar code squares into sales tools

Good article from USA Today, talking about QR code usage among various groups.  More and more brands seem to be utilizing QR codes to help engage consumers.  The article references several interesting use cases:

  • Real estate agents are placing them on front lawn for-sale signs, enticing prospective buyers to hop out of their cars, scan the tags and receive all the listing information, including photos, to help them make a purchase decision.
  • Sports Illustrated Swimsuit Edition is offering special, exclusive video of its models from QR codes placed throughout the magazine.
  • Some of today’s top music acts are leveraging QR codes to engage with fans. Tim McGraw and Dave Matthews, among others, feature QR codes that grant access to free music videos and chances to sign up for their mobile fan clubs. A quick visit to Tim McGraw’s digital properties shows that they are definitely leading the way.
  • A survey by Scanbuy found that mobile bar code usage jumped 700% in 2010 compared with 2009.

Seems things are moving forward with QR codes. I agree with Mr. Cooper of Red Light Management (which reps McGraw and Matthews) whenQR-code-girl he says that  music fans may lead the way. They are to his point, very plugged in with digital technology and could provide the push necessary to get QR codes a bit more mainstream.


Read Full USA Today Article Here





4 responses to “Smartphones turn bar code squares into sales tools”

  1. Edna Berlacher

    Thanks for your article. What I want to say is that when looking for a good on the web electronics retail outlet, look for a site with comprehensive information on critical factors such as the privacy statement, security details, any payment options, along with terms plus policies. Constantly take time to look into the help as well as FAQ pieces to get a far better idea of how a shop will work, what they are able to do for you, and ways in which you can use the features.

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  3. Evan Cooper

    Thanks for the article pick up on Red Light’s 2D bar code campaigns we’re doing with AT&T and MobileTag, Ryan. Stay tuned for some more cool artist campaigns and some great tie-ins with upcoming tours at venues, etc. Best, Evan