This week we want to focus on Twitter, and specifically a twitter strategy you can implement immediately.
Too many of us hide behind our avatars on Twitter. It is easier to be voyeuristic and watch your feed only commenting when it is comfortable. What is the point of twitter if not to engage? This week’s tip is to do just that, engage. I challenge you to look at the way you use Twitter and ask “am I getting my money’s worth?”
Twitter, as we all know, is free but in the words of Cage the Elephant, “there ain’t nothing in this world for free.” The opportunity cost of using Twitter is huge. The time spent looking through your feed, carrying on conversations in the cloud and trying to connect are all for not unless there is purpose.
My challenge, take those newly formed relationships OFFline. I have introduced this into my strategy over the past few months and the results have been mind blowing. Look at Twitter as a 24/7 networking event then apply the same logic as you would to a physical event. Meet new people and try to take the relationship to a cup of coffee or a meeting.
I realize that in many circumstances geographic separation will prevent this, but Skype is a powerful tool too. The idea is to bring the relationship off Twitter – you can say a lot in 140 characters, but this is not a relationship. What you will find is that you will form deeper, more meaningful relationships when you implement this strategy.
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Chris, I am completely in agreement & have resolved to start taking some of my Twitter connections to real-life, as the saying goes.
Great tip! Consistency is key!
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Great point. I can say from experience Eric that you do what you preach. The key is to remember that a small engaged network is much more valuable than a large network of followers with whom you don’t really engage at all.
Good information. It is important to engage online and offline. Many people use Twitter as simply a promotional tool to blast out info exclusively about themself. Engagement truly is the key!