AUBURN HILLS, Mich. – Chrysler was a shocked as anyone to find this tweet coming from their Twitter account:
“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive.” The tweet was posted by an employee of New Media Strategies – the company Chrysler employed to help them with social media.
This employee was fired by New Media Strategies and then the agency suffered the same fate as Chrysler let them go.
The employee mistakenly thought he was posting this to his personal Twitter account rather than the Chrysler account.
As I’ve professed all along, you need to act as if your mother is watching you. Assume that whatever you post will be seen by everyone. Then, if you do make a minor mistake (e.g. posting to the wrong account) the damage is minimal.
Also this should wake companies up to taking the majority of their social media activity in-house. This was not good timing for Chrysler whose new slogan is “Imported from Detroit.”
Being a Detroit native myself I can say that the drivers are great compared to the other cities I’ve visited and lived in.