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8 responses to “Facebook shares are 6x stronger than Tweets”

  1. Energy Plus Holdings

    Superb read, I just passed this onto a colleague who was doing a little research on that. And he actually bought me lunch because I located it for him smile So let me rephrase that: Thanks for lunch!

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  5. Jesse Ofner

    But which has the longer shelf life? A tweet can go viral fast, but if it doesn’t get picked up in the first 24 hours, I believe the percentage of re-tweets drops off significantly and again even more so after the next 48 hours. But a “like” would seem to hang around longer and have a better opportunity to be picked up by ones social network. Thoughts on that?

  6. Ari Herzog

    What you don’t include are the sheer numbers of Facebook, Twitter, and LinkedIn users. When one of the three nears a billion user accounts and the other two are left trailing in the dust, it’s no wonder more people are distributing such events to their Facebook walls. Economics 101.

    But I’m with Mike on the tweet causing more viral activity than the other two.

    Oh, and no sense replying to me; I’ll never know you respond.

  7. Pam Sahota

    Hey Mike –

    I totally hear what you’re getting at and can see your point of view. There are different forms of value though and for what Eventbrite did research on, Facebook “likes” appear to be the ROI ticket. While for your value re: SEO, Tweets might be the ticket.

    I guess it “depends.” Got to love that answer.

    Thanks again for reading my post !!
    Pam

  8. Michael Durwin

    I originally saw some talk about this on Mashable:
    http://mashable.com/2011/03/16/facebook-like-worth/?asid=0a9e7b0c

    My feelings on Like versus a Tweet haven’t changed:

    “A Like is merely someone telling all of their friends “hey, this is cool”. In some instances such as events, this is effective for 2 reasons: Your friends just gave you a recommendation, they’ve also just opened up an opportunity for both of you to hang out in Real Life.

    A Tweet is different. A Tweet can be a piece of valuable information being shared, which is automatically a recommendation. A Tweet goes to my entire network of Followers, who can then pass it on by reTweeting. When I Like something, my friends can see it, but they have to Like it in order to pass it on, which means opening their feed up to another brand. ReTweeting gives no permission to a third party.
    Have you tried to do a Google search for a Like? Try doing it for a Tweet. Now, tell me which is more valuable to your SEO?”