Salesforce.com will pay $276 million in cash and $50 million in stock for social media monitoring company Radian6.
Radian6 started in 2006 and they are based in Halifax, Nova Scotia. Radian6 has been able to capture many major clients including GE, Dell, Pepsi and UPS.
The following letter went out to Radian6 clients announcing that Salesforce will be acquiring Radian6:
Effective Wednesday, March 30, 2011 Radian6 has entered into a definitive agreement to be acquired by salesforce.com. We expect the deal to close in early May, subject to customary closing conditions.
Salesforce.com is the enterprise cloud computing company that has transformed the way companies collaborate, communicate, and share customer information. For more information on salesforce.com and the company’s platform and application services, please visit http://pages.radian6.com/e/3652/2011-03-30/7E2VS/141041662
Radian6 and salesforce.com share the belief that social media will play a large part in how organizations listen to and engage with their customers. We also believe that as engagement with clients becomes more and more social, there will be greater opportunities for products such as Radian6 and Salesforce to more closely integrate.
While there should be little impact on you, we’d like to share some of the current plan: we expect that Radian6 will continue to operate as an independent business. This means you will continue to work with Radian6 as you do today. The product innovation and progress that you have come to expect from Radian6 will continue, and now we will be able to accelerate those efforts as part of a larger organization.
Radian6 will continue to partner with corporate and agency clients across their organizations. Whether you currently use Radian6 as part of your marketing, communications, research, customer service, or any other initiatives you can be assured of our commitment to your business. For those of you who are also salesforce.com customers, you can expect to hear more about our future plans in the coming months.
Additional information may also be found here http://pages.radian6.com/e/3652/ampt-Regular-ampid-1544106-amp/7E2WM/141041662
“We see this as a huge opportunity. Not only will this acquisition accelerate our growth, it will extend the value of all of our offerings.”"Social media has made every business recognize the value of paying attention to the voice of the customer. Radian6′s technology is built for the new norm of customer engagement – real time, two way conversations that includes social channels,” said Marcel LeBrun, CEO of Radian6. “Joining the salesforce.com team will allow Radian6 to grow faster to meet the demands of our rapidly expanding customer base.”