Royal Wedding discussions are taking over social media. According to London-based independent search marketing specialist and technology firm Greenlight, new research shows that in the past seven days the nuptials are getting one new mention every 10 seconds.
The aforementioned figure is expected to grow exponentially as the wedding date approaches, and has already bulked up by 700 percent since measurement levels started in March.
Within the last week, Greenlight has reported a huge increase in Royal Wedding discussions and chatter across numerous social media channels.
Greenlight has measured an average of 9,000 posts a day on online media relating to Kate and William’s wedding, with positive comments outweighing negative comments 6:1. Surprisingly, Facebook and YouTube account for some of the smaller shares, just 8 and 1 percent respectively. Online news account for the largest share (30%), followed by Blogs (29%) and Twitter (17%), according to the Greenlight agency.
Recommended book: William & Catherine: Their Story
Kate and William (Photo: AP)
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It did take over social media for a few days until the Osama news came out. The social roar behind that blew William and Kate out of the water!
Wow pretty interesting stuff. Kate and WIlliam won’t be a huge story for much longer though.
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Social media monitoring company Brnadwatch also released some statistics from their own data: http://www.brandwatch.com/2011/05/social-media%E2%80%99s-favourite-royal-wedding-guests/
I have to admit, I added to this trend/problem with my social media culture blog, maggiecakes.wordpress.com. I even covered the fact that people were covering the wedding and the idea that people were complaining about the fact that people were covering the idea of covering the wedding. I guess it was a little meta…
I’m curious what tools the Greenlight used to measure the buzz in social media?