Apple dethroned Google as the world’s most valuable brand. Google was the top brand for the past four years. The brand study released by global brands agency Millward Brown listed the six technology firms in the top ten:
- Apple
- IBM
- McDonald’s
- Microsoft
- Coca-Cola
- AT&T
- Marlboro
- China Mobile
- General Electric
The Facebook brand appeared for the first time at the 35 slot; don’t be surprised if they crack the top ten next year. Chinese search engine Baidu rose to number 29 from 46 Nineteen of the top 100 brands came from emerging markets; there were only13 in last year’s report.
Suggested book: iCon Steve Jobs: The Greatest Second Act in the History of Business
2011: Apple is World's Top Brand
Not that surprising, since their popularity and domination is helped by their constant churning of in demand products. Though I’m quite surprised with China Mobile, what products do they produce?
I’m not entirely convinced that Facebook will crack the top ten. Who’s to say it won’t go the way of MySpace or even – gulp – friendster?
As we all know, Social Media is constantly evolving, and so are the technologies we use. Nobody knows with 100% certainty how we’ll be accessing the Internet in ten years’ time. Will Facebook be able to grow with the times?
That remains to be seen IMO.
Cheers,
@chersantamaria