Have you ever been to a party, bar or networking event and seen someone who looks like they are having a great time? Yes, doesn’t it make you want to go up and talk to that person and potentially become friends with them? Or at the minimum it makes you smile.
Have you thought that the same is true in social media? It is. If you have ever seen a tweet retweeted by someone you follow and thought that looks fun/amusing/interesting – you usually check it out. Go to a Facebook page where there is lots of interaction and it looks like people are having a good time – you think “I want to be part of that”.
People want to be part of a community, they want to enjoy themselves, if you are providing it they are far more likely to join you! Plus, research shows that if people enjoy themselves with your business they are more likely remember you.
How can you have fun?
- Be human, it sounds odd I know, but express your personality when you interact
- Add relevant, interesting and yet fun videos, for example I love the flashmob videos, which demonstrate perfectly social media examples and are enjoyable to watch – much more interesting than me telling you about it!
- Be topical, for example the French open is on at the moment, talk about that in relation to your business
- Tell a joke!?!
If you enjoy what you are doing it will come across to your audience, there is no one way to do this – make it personal to you. For example look at Gary Vaynerchuk and Wine Library TV, he expressed his thoughts on wine in his own personal way that was enjoyable to watch, as a result his business grew to $50m.
What are you doing that your audience is having fun with?
Great post. My reply is this: “Don’t ask what the world needs, ask what makes you come alive and go do that. What the world needs is people who have come alive” Howard Thurman
If you go here
They have all the answers ^^ I kinda wish I hadn’t found it .. it makes it too easy