June 2011

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Perseverance, social media, entrepreneur, business

Passion, Purpose and Perseverance

By Adam Karwoski | June 27, 2011

I love this title and I thought I knew what it meant until this past year. Recently I made the tran…

Company: Audi Situation: Audi was the first Super Bowl commercial to feature a Twitter hashtag (#Progressls). In edition to pushing the hashtag on TV, Audi purchased a Promoted Trend ad from Twitter, and it hired Klout, a startup firm that combs through Twitter and Facebook in search of the most "influential" people online. Audi has a full-time team monitoring its presence on social-media sites, it's constantly posting new content, and it has even held special events for the most devoted members of the online Audisphere Action: Klout helped Audi find more than 1,100 people to reach out to about the campaign -- 200 of them received an Audi travel mug and flashlight. Klout's Audiphiles tweeted more than 12,000 times about the hashtag, creating a viral chain of Audi-related chatter online. The company then chose the best tweets containing #ProgressIs; the winner, @jetsetbrunette, won a trip to California to test-drive some Audis, and she also got to choose a charity to which Audi donated $25,000. Result: The company will readily admit they don’t know the exact return on investment. "Today the equation to measure that doesn't exist," says Doug Clark, Audi of America's general manager for social media and customer engagement. However Clark did point to a study by Visibli, a social-marketing analytics company, which recently found that Audi has the most "engaged" fans of any entity on Facebook. Audi's more than 3 million fans apparently a devoted to pushing the brand forward. Most savvy marketers know that social media is a longer term play of building relationships with customers. Just as organic search engine optimization was a long play ten years ago, the smart companies that do it well now will see “non-trackable” returns in the future.

Social Media Case Study: Audi

By Erik Qualman | June 27, 2011

Situation:
Audi was the first Super Bowl commercial to feature a Twitter hashtag (#Progressls…

Posted in Case Studies, Featured | Tagged Social Media Case Study, Social Media Case Study Audio, Social Media ROI | 3 Responses

Twitter Infographic, Twitter in the Classroom

Students that Use Twitter Score Higher GPAs

By Erik Qualman | June 21, 2011

In a recent study (see infographic from Master Degree Online below) of 125 students those that…

Posted in Featured, Statistics | Tagged Twitter in the Classroom, Twitter Infographic | 3 Responses

Delta Airlines, @DeltaAssist, airline travel

Delta Airlines Tweets for Customer Satisfaction

By Mary Alison Qualman | June 20, 2011

Delta Airlines is not just offering pretzels, peanuts and your choice of inflight beverages. T…

Posted in Socialnomics | 1 Response

Vancouver Riots, Vancouver Riot Kiss, Alex Thomas, Richard Lam, Scott Jones

Vancouver Riot Kiss Incites Social Media Debate

By Mary Alison Qualman | June 20, 2011

The now infamous “Vancouver Riot Kiss” photo has sparked some heated debates via…

Posted in Featured, Stories | Tagged Vancouver Riot Kiss, Vancouver Riots | 4 Responses

June 2011

Passion, Purpose and Perseverance

Students that Use Twitter Score Higher GPAs

Delta Airlines Tweets for Customer Satisfaction

Vancouver Riot Kiss Incites Social Media Debate

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