In my recent scouring for new and cool startups, I happened to come across a fascinating new tool called bre.ad. I am always on the lookout for new marketing resources, and bre.ad certainly is an interesting way to generate awareness.
The concept is simple. It lets you create a digital billboard on facebook and twitter, to promote anything you want (products, causes, content, etc). This billboard is visible to friends and followers for a few seconds after they click on a link created by the bre.ad shortener. After the billboard disappears, it will take the user to the intended url.
It’s a great idea and they have done a fantastic job of creating a non-invasive form of reaching audiences (the billboards come and go quickly). Non Profits- and Political candidates may find bre.ad especially useful in helping expand their brand awareness with poignant and effective “billboards”. The timing seems to be perfect, as the displays vanish after just a couple seconds making the displays appear more novel and than anything else.
«After (…) it will take the user to the intended url.»
I call that invasive, sorry!
Agreed.
Also, 5 seconds seems a bit long to me. I’d click away before then thinking the link was wrong.