We all know the three most popular social media apps in our toolkit are: Facebook, Twitter and LinkedIn. But what else are companies using to have an edge and be more efficient and productive in their social media efforts? How are they actually Tweeting? How are they monitoring? Here are five tools that were found to be popular and widely used among brands and businesses!
A. Cotweet
What’s awesome: Web-based social media engagement, management and reporting solution that helps companies of all sizes engage, track and analyze conversations about their brands across the most popular and influential social communities today, Twitter and Facebook.
Not so awesome: There can be issues with lag time in Tweets being posted and there is a lack of autofill of Twitter names for tagging in tweets and hashtags.
Companies that use it: Whole foods
Price: Standard for $600 or $1500/month for the Enterprise Edition (unlimited users, unlimited accounts). This is what I’ve read through other sources. The website does not tell exact prices unless you consult a sales agent.
B. Radian6
What’s awesome: A social media engagement tool that also lets you to find out who the top influencers are for your product/service category along with tracking conversations and engagement impact on your brand.
Not so awesome: The CRM capability would be great to have and thanks to their new integration with Salesforce, it is possible now via the integration.
Companies that use it: Dominos
Price: Radian6 dashboard pricing starts at $600 per month. They also offer a 50% discount for registered and qualified charitable organizations. Contact Sales for more info.
C. Tweetdeck
What’s awesome: Ability to listen, monitor, respond, and engage efficiently and effectively on your social platforms from one dashboard or on the go.
Not so awesome: Lacking Google Analytics integration and the ability to save draft tweets to schedule for later (why many have switched to hootsuite).
Companies that use it: NBC
Price: Free
D. Seesmic
What’s awesome: You can monitor mentions with ease by utilizing one dashboard for all your social platforms. Cool perk? Integration with Evernote and other nifty apps!
Not so awesome: Lacking theme support and push notification features for smartphone app.
Companies that use it: Samsung
Price: Free
E. Klout
What’s awesome: Determine your “influence” and compare/contrast with others in order to see how far your brand reaches and how your social networks like Twitter and Facebook impact that influence or target larger influencers in your target market to spread the word. Cool integration with Google Reader for blog influence too!
Not so awesome: Measuring of ROI regarding perk program for influencers appears difficult
Companies that use it: Audi
Price: Free
Thanks for the post Sam. I was always wondering what the biggies may be using to analyze their social presence and you have very aptly mentioned all the best tools out there. Was wondering where Socialoomph and Hootsuite stands in all of this Social tool competition..?
What about HootSuite? Mainly – what are the ‘not so awesome’ considerations?