Love your smart phone? Debating a tablet? Gone app crazy? Check out these stats on the mobile market …
1. Smart phones
“Of the world’s 4 billion mobile phones in use, 1.08 billion are smartphones.”
Of those, 3.08 billion are SMS enabled.
One half of searches are done via a mobile device: smartphone,tablet, etc.
86% use their mobile devices (smartphone/tablet) in conjunction with watching TV. My question, aren’t most of them watching TV on their mobile device too?
5. Mobile Apps
Over 300,00 mobile apps have been developed in three years. The best mobile applications have been downloaded 10.9 billion times. But demand for download mobile apps is expected to peak in 2013.
6. Mobile Web
The number of people accessing the mobile Internet is growing fast and is expected to overtake the PC as the most popular way to get on the Web within five years.
7. Mobile Hours
Average Americans spend 2.7 hours a day “socializing” on a mobile device (i.e. instant messaging, social media apps, SMS, etc.).
My thought…that’s all?
8. Mobile Use
61% use their mobile devices to play games.
9. Mobile Use
Almost 50% use for social networking. Like it, Share it, Tweet it, + it.
10. Mobile Demographics
Women 35-54 most active in social networking on a mobile device.
11. Mobile Marketing
Search ads and location ads (paid-for positioning on maps and augmented reality apps) will deliver the highest revenue, while video/audio ads will see the fastest growth through 2015.
12. Mobile Search Engine and Advertising
Google’s gross revenue from mobile advertising is over US$1 billion per year.
13. Mobile Marketing
71 percent of smartphone users that see TV, press or online ad, do a mobile search for more information.
14. Mobile Marketing
But 79 percent of large online advertisers still do not have a mobile optimized site.
15. Mobile Apps
One in four mobile apps once downloaded is never used again.
In short, Mobile devices, mobile marketing, and mobile apps are not going away. My advice, get in while it’s hot…!
Sources: http://mobithinking.com http://www.digitalbuzzblog.com/ http://tag.microsoft.com/home.aspx