Japan Social Outreach from Amex

American Express launched “Friends of Japan,” its first-ever global social media program on Facebook.  The program is designed to reignite attention and support for earthquake relief efforts, by introducing a social, word-of-mouth campaign that builds upon previous contributions and fundraising activities by Amex since the disaster struck five months ago. I’d argue this is world-of-mouth and it’s nice to see a company like Amex leveraging social media for social good.

social media for charity

Leveraging Facebook’s global platform, combined with American Express’ growing international footprint, the campaign encourages people from around the world to share messages of hope through the Amex Facebook page (facebook.com/americanexpressjapan) and activate their own social networks in support of this cause.  American Express will donate $1 for every message of hope posted to Japan Platform, an intermediary non-governmental organization that supports various relief agencies active in the affected areas.amex japan social media

The “Friends of Japan” Facebook tab is translated into 10 languages to encourage as much global participation as possible, will be actively promoted on Amex’s 16 international Facebook pages and supported by a 14-market Facebook advertising campaign. Amex most recently worked with Facebook to launch its “Link, Like, Love” deals platform for card members.



2 responses to “Japan Social Outreach from Amex”

  1. Sydney @ Social Dynamics

    This is pretty great of them. Will head over there to add my support. I really hope that Japan will recover fast, and those people affected will feel better.