September 2011
You are browsing the archive for September 2011.
Social Media Sharing Now More “Pin”teresting
Just when social media sharing has reached a fever pitch, out comes yet another outlet to dish ou…
Commander’s Intent: “Starting With the End in Mind”
The world is changing. Chris Anderson, author of “The Long Tail” said it bestR…
Amazon Kindle Fire $199
Amazon Kindle Fire
Amazon announced the Kindle Fire; arguably the most affordable mainstre…
Social Media Case Study: Arizona Office of Tourism
Situation:
The Arizona Office of Tourism (AOT) wanted to grow and expand their social media pre…

Social Media Case Study: Grand Rapids Lip Dub
Situation:
After Newsweek wrote an article calling it a “dying city”, the people and businesse…
Brand Engagement on a New Level: Smile Tagging
Most brands realize their target audience is excited to interact on a more personal level. Enga…
Social Media Case Study: Pacifico Beer
Situation:
Crown Imports was looking for a way to introduce Pacifico on draft to five US market…
What Goes Around, Comes Around…And Stays Around
“Instant karma’s gonna get you.”
~John Lennon
Poor Charlie Wenzel. Poor, poor Charlie W…
Social Media Case Study: EMD Serono MS
Situation:
EMD Serono, a division of Merck and a leading manufacturer in the bio-pharmaceutic…





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