The Ultimate News Resource Guide to Social Marketing: 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources

As we embark on 2012, the team at Awareness, Inc. consulted with the best and the brightest in marketing, strategy, technology, business and social media to help us identify the top news, analysis and trends resources for social marketing and social technology.  Our industry is among the most dynamic, with many voices reporting, analyzing and advising on social technology, social media developments, successes, and best practices. To help you navigate the active social news space, we compiled this Ultimate Guide to the Top Marketing, Technology and Social Media Resources.  This guide aggregates resources quoted by leading strategists such as David Meerman Scott, Brian Solis, Erik Qualman, Jason Falls, and Jay Bear, top analysts and influencers Jeremiah Owyang, Debi Kleiman, Laura Fitton, David Berkowitz, brand leaders such as Ekaterina Walter, Michael Pace, and Pam Johnston, and agency visionaries Steve Rubel, Mike Troiano, and Jonas Klit Nielsen in our free report on 2012 Social Marketing and New Media Predictions, to name just a few.  The Ultimate News Resource Guide also contains the collective input from over 300 marketers from a cross-section of industries, company sizes and levels of social marketing experience (we recently polled these marketers for our upcoming annual report on the State of Social Marketing to be published in mid January) and asked them about their top information resources and their sources of inspiration.

Here it is – the 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources in alphabetical order:

  1. AdAge @adage
  2. AgencySpy @agencyspy
  3. All Things Digital @allthingsd 
  4. Altimeter Group @altimetergroup
  5. Around the Net in Online Media
  6. Around the Net @aroundthedotnet
  7. Awareness, Inc. @awarenessinc
  8. Big Think @bigthink
  9. BoingBoing @BoingBoing
  10. Brian Solis’ Blog @briansolis
  11. Bull Dog Daily Reporter @BulldogReporter
  12. Business Insider @SAI
  13. Chris Brogan’s Blog @chrisbrogan
  14. Convince & Convert @jaybaer
  15. Customer Collective @yourcustomers
  16. Darwin Awareness Engine Blog @darwineco
  17. Direct Marketing Association @DMASocialMedia
  18. Editors and Publishers @EditorPublisher
  19. eMarketer @eMarketer
  20. Exploring Social Media @JasonFalls
  21. FastCompany @FastCompany
  22. Forrester @Forrester
  23. Gartner @Gartner_inc
  24. Harvard Business Review @HarvardBiz
  25. Jeremiah Oywang  @jowyang
  26. Lifehacker @lifehacker
  27. Mari Smith @MariSmith
  28. MarketingProfs @MarketingProfs
  29. MarketingSherpa @MarketingSherpa
  30. Mashable  @mashsocialmedia
  31. Media Post @MediaPost
  32. MediaGazer @mediagazer
  33. Newsmap @Newsmap
  34. Pulse @pulsepad
  35. ReadWriteWeb @RWW 
  36. Robert Scroble @Scobleizer
  37. SmartBlog on Social Media @SBoSM
  38. SmartBrief on Social Media @SmartBrief
  39. Social Commerce Today @marsattacks
  40. Social Media & Marketing Daily
  41. Social Media Examiner @smexaminer
  42. Social Media Times @socialtimes
  43. Social Media Today @socialmedia2day
  44. @socialROI
  45. Socialnomics @equalman
  46. Summify @summify
  47. @techcrunch
  48. Techmeme @Techmeme
  49. The Next Web @TheNextWeb
  50. Trendsmap @Trendsmap
  51. Venture Beat @VentureBeat
  52. WSJ Media Marketing @WSJMedia
  53. WSJ Tech @WSJTech
  54. Wired @wired
  55. Word of Mouth Marketing Association (WOMMA) @womma

Besides these top resources, today’s marketers heavily rely on their Twitter, LinkedIn and Facebook feeds to get to the top news and developments in our industry.  You can follow these Twitter lists to easily get the latest from some of the top experts, and from our top resources, listed here. If you are looking for the top CMOs using Twitter, then look no further than this list of Top CMOs on Twitter.  You can also read about how CMOs are engaging with Twitter. And one final Twitter tip – if you want to know when your top journalists are tweeting about your brand or relevant industry terms, use this new handy tool from Muck Rack.

And as David Meerman Scott reminds us, some marketers also get their insights from their peers – they make it a conscious effort to attend industry events and conferences where they get first -hands insights from their colleagues on what works and what’s in store next.

Don’t be shy – let us know if we missed some of your favorite resources. Experts and marketing leaders you follow not on this list? You have our word – we will update this top list based on your feedback. You can also download our free report 2012 Social Marketing and New Media Predictions, containing insights and predictions from 34 business strategy and marketing experts. Connect with us on Twitter #AwarenessSMM on Facebook at Social Media Marketing Best Practices and Social Media Marketing Mavens Pages or LinkedIn at the Social Media Marketing Mavens Group.

Mike Lewis