2012 NBA All-Star game in Orlando will feature Kobe Bryant
Although the NBA All-Star game will have a large broadcast audience (215 countries), it is Social Media that will have the enormous reach. For example in China, last year the NBA had 1 million following them on Social Media, this year they already have 41 million (thanks Jeremy Lin!). Putting their total reach on Twitter at roughly 200 million followers. The above stats are courtesy of an article posted on the Orlando Sentinel.
Additionally, there is expected to be huge social ‘chatter’ during the NBA All-Star weekend events. In particular, the dunk contest, which for the first time will allow fans to vote via Twitter. As opposed to just having them post their own thoughts and phrases (i.e. “boom goes the dynamite”). You can tune into TNT at 8 pm (EST) on Saturday to vote for the Slam Dunk champion by tweeting the hashtag #SpriteSlam with the last name of your favorite dunker. This year, there are no judges for the contest, just the fans who will determine the outcome by tweeting. Fans cans also vote via text message on NBA.com. Technology rules.
Enjoy,
Dr. Dunkenstein
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