Browse: Home / Socialnomics / Leveraging Internal and External Social Influence [Infographic]
By Mike Lewis | May 10, 2012
With 90 percent of purchases subject to social influence, it’s no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. Influence is the single most effective and most enduring marketing asset. To help shed some light on the subject, our latest white paper, the 3 Keys to Influence: Understanding and Leveraging Social Capital gives marketers a framework for maximizing their social influence strategy by specifically, outlining steps to leverage both internal and external brand advocates. Here’s an infographic we put together to give you some key insights from the white paper.
Posted in Socialnomics | Tagged "Awareness, 3 Keys to Influence: Understanding and Leveraging Social Capital, @bostomike, Awareness Inc., Best Practices, brand advocacy, brand advocate, influence, influencer, infographic, Social, Social Capital, Social Influence, social strategy
Mike Lewis is an International speaker, author of Stand Out Social Marketing, active twitter personality (@bostonmike) and active blogger at Social Media Today, Socialnomics, The Customer Collective, Business to Community, BostInno and others. Mike helps brands implement social media as part of their marketing mix and define marketing and communication strategies that incorporate multiple social media channels. Clients include Sony Pictures, Major League Baseball, Starwood Hotels, Titleist, American Cancer Society, Comcast SportsNet, Zynga, Nuance, Tiger Woods Foundation, Maui Jim, Computer Associates, Fairmont Hotels and many others. Mike is a 15-year marketing vetran working at early-stage technology companies including StreamServe (now OpenText), Salesnet (acquired by RightNow) and RightNow Technologies (now Oracle) where he helped facilitate their growth into highly successful organizations. Those experiences led to a passion for understanding how social marketing can impact business. He served as the President of the Business Marketing Association Boston for an unprecedented 3-year term leading the group to ‘Chapter of the Year Award’ and ‘Outstanding Programming Award’ in 2008. Mike received a BA in Organizational Psychology & Business Communications from Stonehill College and an MBA from Bentley University in 2001.
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