Case Studies
Is it possible to deliver great customer service in 140 characters? It has to be, since social media is fast becoming the go-to platform for disgruntled customers to vent their frustrations, so it’s important to know how to use it.
The strongly worded letter of complaint has been the stereotypical cornerstone of British consumer behaviour, with the slight… Read the rest
Interview with Michael Skok, Founder of Startup Secrets
Any entrepreneur will attest that starting a company is anything but easy. As business gets off the ground, entrepreneurs wrestle balancing long hours, wearing multiple hats, and figuring out problems and issues that distract from the ultimate goal of building a successful company.
Just ask Michael Skok. Michael spent the first twenty one years of his c… Read the rest
The History of Twitter
The History of Twitter
“This is what the naysayers fail to understand: it’s just as easy to use Twitter to spread the word about a brilliant 10,000-word New Yorker article as it is to spread the word about your Lucky Charms habit.” -Steven Johnson, author of The Invention of Air
Twitter is approaching its 6th birthday soon and the platfor… Read the rest
Youtube deletes videos that buy fake views; including Rihanna and Justin Bieber
Youtube has finally taken a step further in its war against fake views, deleting thousands of videos that received ‘unnatural’ views during the past few months. Each of these users received a warning email clearly stating that this is a breach of Youtube terms of service and that if they are caught again, their account will be terminated.
Here i… Read the rest

Incredible Holiday Flash Mob Video
This is the new face of marketing. The days of simply buying television commercials on the major networks is over. Check out T-Mobile’s holiday flash mob at the local level, which then goes to the international level via YouTube. Are you thinking differently with your marketing efforts?
Read the rest
3 Ways to Create Great Branded Content
Originally posted on the Likeable blog
Today in social media, content is key. With the number of brands on social media sites growing every day, it is becoming increasingly important for brands to capture the consumers’ attention and find ways to stand out among the vast amount of other content on the news feed. Here, we’ll take a look at 3 brands that are killi… Read the rest
The Tasti D-Lite Way: 5 Questions with BJ Emerson
Few social marketing books are told from the brand’s perspective. The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave chronicles the digital journey of an amazing brand as it jumps headlong into the realm of social media at a critical point in the history of the company. We sat down with co-author BJ Emerson t… Read the rest
The 10 Biggest Research Scandals in Academic History
Sharing with you a recent published article by Larry Digman entitled, “The 10 Biggest Research Scandals in Academic History”. Enjoy!
Despite their ostensible intelligence, academics are not at all immune to engaging in risky behaviors that erupt in spectacular displays of controversy. Even if they ultimately prove innocent or unaccount… Read the rest
Fly the Friendly Skies…unless you have kids #United
You would think that United Airlines would have learned something from their “United Breaks Guitars” episode a few years back (see video ) below. Today, United announced that they will no longer give priority boarding to passengers with little kids.
Inward vs. Outward
This is an example of inward vs. outward thinking (see Bank of America and B… Read the rest





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