Linfographic
Jeremy Lin’s story told in a Linfographic
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Source: Infographic World
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Case Studies
Social Marketing: The Spokes to the American Cancer Society Hub, Interview with Karen Rose
I recently connected with Karen Rose, Social Media Strategist for the National Home Office of the American Cancer Society (ACS), based in Atlanta, GA, as part of our interview series on effective use of social media in driving thought leadership, awareness and lead generation. Awareness could not be more excited to be the social media marketing platform p… Read the rest
How Far Would You Go?
With brands trying to make meaningful connections with consumers online, most take their efforts to Facebook Twitter, while others go a bit further. These brands are not only thinking of creative and unexpected approaches to connect online, but are taking their efforts offline.
The first example that comes to mind is Morton’s Steakhouse surpris… Read the rest
Social Media Case Study: Music (Hoodie Allen)
Situation:
Two college buddies, both big music fans, decide to collaborate on one last music project before they become working stiffs. Both were graduating seniors with corporate job offers waiting for them. For RJ Ferguson and Steven “Hoodie Allen” Markowitz, what came next was completely unexpected.
Action:
They ended up releasing their song free… Read the rest
Social Media Case Study: Arizona Office of Tourism
Situation:
The Arizona Office of Tourism (AOT) wanted to grow and expand their social media presence in an effort to reach a larger audience more efficiently. Up until this point, they had relied heavily on traditional media: TV, print, billboards and collateral. AOT’s main objective is to promote travel within Arizona, and they wanted to connect and e… Read the rest
Social Media Case Study: Grand Rapids Lip Dub
Situation:
After Newsweek wrote an article calling it a “dying city”, the people and businesses of Grand Rapids, Michigan were in a strong state of disagreement. A trio of residents in this west Michigan City decided it would get the word out to the contrary, their town was flourishing.
Action:
They took to the streets, literally. The storyboarded idea wa… Read the rest
Social Media Case Study: Pacifico Beer
Situation:
Crown Imports was looking for a way to introduce Pacifico on draft to five US markets. Pacifico caters to Journeymen, people who embrace a life of unexpected detours and adventures. It is along these roads less traveled where they collect many of their favorite memories.
Action:
Pacifico embarked on an Adventures On Tap road trip for three week… Read the rest
Social Media Case Study: EMD Serono MS
Situation:
EMD Serono, a division of Merck and a leading manufacturer in the bio-pharmaceutical arena, had a new drug to bring to market and they wanted to begin establishing a brand presence. The drug was to help fight muscular dystrophy (MS) and their objective was to increase registrations prior to the future release date. EMD Serono hired Greater Tha… Read the rest
Social Media Case Study: Insert Gamer
Situation:
Insert Gamer was looking to further penetrate into the social media arena and build their internet gaming network (IGN). Facebook specifically, they were looking to significantly increase their fan base with qualified consumers.
Action:
They started by placing ads on their competitors Facebook pages, driving users to the Insert Gamer pag… Read the rest
Social Media Case Study: Microsoft
Situation:
Microsoft was facing severe customer issues. Their partner base had ballooned to 180,000 and they were facing support and satisfaction issues. Based on an internal survey they conducted, 64% of their partners were less than satisfied and another 62% wanted better support and information. Furthermore, the survey revealed the perception… Read the rest
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