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By Mike Lewis | 113 days ago
Any entrepreneur will attest that starting a company is anything but easy. As business gets off the ground, entrepreneurs wrestle balancing long hours, wearing multiple hats, and figuring out problems and issues that distract from the ultimate goal of building a successful company.
Just ask Michael Skok. Michael spent the first twenty one years of his c…
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Posted in B2B, Case Studies, How To, Social Media, Startups | Tagged Entrepreneur, go to market strategies, marketing strategies, michael skok, startup secrets
By Mark Johnson | 140 days ago
Youtube has finally taken a step further in its war against fake views, deleting thousands of videos that received ‘unnatural’ views during the past few months. Each of these users received a warning email clearly stating that this is a breach of Youtube terms of service and that if they are caught again, their account will be terminated.
Here i…
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Posted in Case Studies, Featured, Small Business, Social Media, Social Media, Social Media Small Business, Social Networks, YouTube | Tagged buy youtube views, youtube deletes videos
By Mark Johnson | 168 days ago
10 years ago, probably half of the population wouldn’t even know the meaning of the word ‘viral’. In 2012, thanks to Youtube, this word has become common, and describes news, videos, photos, content or people that experience overnight fame and become instant celebrities, mostly through social media exposure.
My question is: are vira…
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Posted in Case Studies, Featured, General Web, Small Business, Social Media, Social Media, Social Media Small Business, Social Networks, Socialnomics, Startups, Statistics, Stories, Uncategorized, Video, YouTube | Tagged social media marketing, viral marketing, viral videos, youtube views
By Erik Qualman | 177 days ago
This is the new face of marketing. The days of simply buying television commercials on the major networks is over. Check out T-Mobile’s holiday flash mob at the local level, which then goes to the international level via YouTube. Are you thinking differently with your marketing efforts?
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Posted in Case Studies, Featured, Video | Tagged flash mob video, holiday flash mob
By Amy Kattan | 196 days ago
Originally posted on the Likeable blog
Today in social media, content is key. With the number of brands on social media sites growing every day, it is becoming increasingly important for brands to capture the consumers’ attention and find ways to stand out among the vast amount of other content on the news feed. Here, we’ll take a look at 3 brands that are killi…
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Posted in Case Studies, Facebook, Graphics, Socialnomics | Tagged branding, burt's bees, content marketing, daily twist, Facebook, likeable, Orangina, Oreo, Social Media
By Mike Lewis | 234 days ago
Few social marketing books are told from the brand’s perspective. The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave chronicles the digital journey of an amazing brand as it jumps headlong into the realm of social media at a critical point in the history of the company. We sat down with co-author BJ Emerson t…
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Posted in Case Studies, Featured, Social Media | Tagged Awareness Inc., BJ Emerson, customer engagement, McGraw-Hill, Mike Lewis, Tasti D-Lite
By Jen Sebastian | June 7, 2012
Sharing with you a recent published article by Larry Digman entitled, “The 10 Biggest Research Scandals in Academic History”. Enjoy!
Despite their ostensible intelligence, academics are not at all immune to engaging in risky behaviors that erupt in spectacular displays of controversy. Even if they ultimately prove innocent or unaccount…
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Posted in Case Studies
By Erik Qualman | May 23, 2012
You would think that United Airlines would have learned something from their “United Breaks Guitars” episode a few years back (see video ) below. Today, United announced that they will no longer give priority boarding to passengers with little kids.
Inward vs. Outward
This is an example of inward vs. outward thinking (see Bank of America and B…
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Posted in Case Studies
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