Digital Leadership

Social Media, social marketing, Twitter, Facebook, marketing, hollywood, film

Hollywood Films and Social Media: The New Art of Promotion

Gone Viral. Buzz worthy. Reply. Like. In a digital world of constant Facebook updates, dozens of daily Instagram posts and a seemingly never-ending stream of tweets, it might seem odd to be thankful for the ever-increasing buzz of social media. However, for Hollywood, Internet chatter has been life-enhancing, and they’re grateful for having an im… Read the rest

Posted in Digital Leadership, Featured, Social Media, Social Networks, Socialnomics, Twitter | Tagged Facebook, film, hollywood, marketing, social marketing, Social Media, Twitter

Pierre- Loïc Assayag,Mike Lewis,Traacker,influencer engagement,word of mouth marketing,brand advocates,#awarenesstips,3 keys to influence,@bostonmike

Finding the Influencers That Matter Most – Tips and Advice from Pierre-Loïc Assayag of Traackr

By Mike Lewis | June 12, 2012

Doing research for our recent white paper on social media influence, one of the leading tools for discovering top influencers by specific topic or campaign. Pierre and his team have worked on improving their approach to influence discovery over a number of years now and have solutions that fit both big agencies and brands and small marketing teams who need… Read the rest

Posted in Digital Leadership, Featured | Tagged #awarenesstips, 3 keys to influence, @bostonmike, influencer engagement, Mike Lewis, Pierre- Loïc Assayag, Traacker, word of mouth marketing

Twitter,Facebook,YouTube,Social media’s Big 3,marketing strategies,content marketing,lead generation,sponsored stories,fan engagement, #awarenesstips,Mike Lewis,whitepaper

Cutting Through the Noise with Engaging Content

By Mike Lewis | June 7, 2012

Do you ever feel like your marketing message isn’t being heard, particularly on social channels? It’s no surprise – one leading source cites an average engagement rate of 1% on Facebook as successful. Facebook itself captures an engagement rate below one percent – currently at .07%. On Twitter, Promoted Tweets have a one to three percent average eng… Read the rest

Posted in Digital Leadership | Tagged #awarenesstips, content marketing, Facebook, fan engagement, lead generation, marketing strategies, Mike Lewis, Social media’s Big 3, sponsored stories, Twitter, YouTube

Social Mobile and Desktop Applications for the Digital Marketer

By Tammy Luksich | May 14, 2012

As social media sites continue to emerge as the basis of connectivity among marketers, so does the demand for fresh content. However, do you ever feel like it takes too much time to jump from site-to-site in order to update? Luckily, software developers are already one step ahead with their brilliant mobile and desktop applications. Until recently,… Read the rest

Posted in Android, Apple, Apps, B2B, Digital Footprint, Digital Leadership, Facebook, LinkedIn, Mobile, Pinterest, Social Media, Social Networks, Tips, Twitter, YouTube | Tagged Applications, Digital, marketing, mobile

digital shadows, digital footprints, privacy tools, digital privacy, digital shadow

Helpful Tools to track your Digital Footprints & Shadows

By Erik Qualman | March 12, 2012

I’m speaking at SXSW today about Digital Footprints & Digital Shadows. Whether you are an individual, small business, corporation or non-profit, the below are helpful tools to ensure your best life, leadership and ultimate digital legacy. Read the rest

Posted in Digital Footprint, Digital Leadership, Featured | Tagged digital footprints, digital privacy, digital shadow, digital shadows, privacy tools

Tebow Leadership, Tim Tebow Leadership, Tebowing, Tebow Charity, Tebow Twitter Record

Believe in Tim Tebow. Follow Tim Tebow.

By Erik Qualman | January 13, 2012

The greatest gift in life is to give of oneself. This is a mantra in my newest book Digital Leader. But what is a Digital Leader? The title is somewhat confusing as the book is not about being a technical whiz kid, but rather it’s about how to be a leader in this digitally crazed decade. So, where exactly does Tim Tebow fit in? With everyone trying to ama… Read the rest

Posted in Digital Leadership, Featured | Tagged Tebow Leadership, Tebow Twitter Record, Tebowing, Tim Tebow Leadership

Digital Integrity, Digital Reputation, Online Reputation Management

Digital Integrity vs. Digital Reputation

By Erik Qualman | January 10, 2012

“When I do good, I feel good. When I do bad, I feel bad. That’s my religion.” — Abraham Lincoln Lincoln’s words are appropriate this time of year when we try to reset our lives and formulate New Year Resolutions. Some are surface level resolutions like cutting back on soda or exercising more. Others are deeper in terms of donating more time to charitable w… Read the rest

Posted in Digital Footprint, Digital Leadership, Featured | Tagged Digital Integrity, Digital Reputation, Online Reputation Management

Digital Leadership, Digital Leader

Chicago Book Launch Party 1/5 for Digital Leader

By Erik Qualman | January 4, 2012

I will be signing copies of my new book Digital Leader at the House of Blues in Chicago on January 5th from 5-7 pm. Thanks to sponsor Brickfish for making this possible. Capacity is limited and we already have 275 confirmed. If you’d like to attend you need to register by clicking here. See everyone in Chicago (bring your scarf!) and thanks for the suppor… Read the rest

Posted in Digital Footprint, Digital Leadership | Tagged Digital Leader, Digital Leadership

Tebowing, Tim Tebow, Maher Tebow Tweet

Tebow Fans Slam HBO & Mayer over Idiotic Tweet

By Erik Qualman | December 27, 2011

Tim Tebow’s fans jumped to his defense following Bill Maher’s scathing tweet of Tebow’s subpar performance over the Christmas weekend . Tebow threw four interceptions in the Broncos’ defeat to the Bills. Bill Maher tweeted this about the religious NFL quarterback. “Wow, Jesus just [screwed] #TimTebow bad! And on Xmas E… Read the rest

Posted in Digital Leadership, Featured | Tagged Maher Tebow Tweet, Tebowing, Tim Tebow