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Social Media Case Study: Arizona Office of Tourism

Situation: The Arizona Office of Tourism (AOT) wanted to grow and expand their social media presence in an effort to reach a larger audience more efficiently.  Up until this point, they had relied heavily on traditional media:  TV, print, billboards and collateral.  AOT’s main objective is to promote travel within Arizona, and they wanted to connect and e… Read the rest

Social Media Case Study: Insert Gamer

Situation: Insert Gamer was looking to further penetrate into the social media arena and build their internet gaming network (IGN).  Facebook specifically, they were looking to significantly increase their fan base with qualified consumers. Action: They started by placing ads on their competitors Facebook pages, driving users to the Insert Gamer pag… Read the rest