How to Improve Your Business via POS

The shop is only as good as its service is. Even the most wonderful assortment of goods, advantageous location and brilliant advertising won’t help you if employees are rude and unhelpful and checkout doesn’t work as it is supposed to. And one of the best ways to improve your service is to introduce a high-quality, convenient and modern POS. Here are some ways… Read the rest

5 Best Marketing Strategies with Examples

It is not enough to have an excellent product – in order to be successful one has to be able to find people who are interested in it and sell it to them in such a way that they would be happy to give him their money even if they didn’t know about the existence of the product beforehand. In other words, the product should be so skilfully presented that a potential buyer s… Read the rest

Market view: Twitter approaches one year on the NYSE

The next two weeks are pretty pivotal for Twitter. It shares its Q3 earnings on October 27, shortly before celebrating one  full year on the stock market on November 7.  Its share price ended day one at $44, giving the company a value of $24.48 billion dollars and raising a healthy $2.09 billion for the company. All in all, it was a solid debut. The estimated laun… Read the rest

T-Mobile CEO John Legere Kills It on Twitter

The man behind T-Mobile’s Uncarrier rebranding may be rude and crude but if you’ve heard of John Legere, he’s winning. Very few CEOs can attract and keep 555,000 Twitter followers engaged (and sometimes enraged) the way he can. Possibly because very few CEOs are tweeting about how the competition are all greedy bastards. Or how Pharrel… Read the rest

Yelp Help for Small Business Owners

Online reviews are first & foremost with consumers. The problem is, anyone can trash your online reputation with hateful, negative comments. Bad reviews are certainly hurtful to you, worse though, is the damage to your income. That’s because each potential customer you lose to a bad review, will end up at one of your direct competitors. Your immediate… Read the rest

How To Develop Brand Loyalty Through Social Media

One of the predominant ways companies benefit from strong social media management is that it develops brand loyalty. This is a process that takes time and requires a successful, long-term strategy, but the reward is worth the effort: loyal customers are repeat customers. Loyal customers also serve as brand advocates, engaging with your brand online and s… Read the rest