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NBA All-Star Game 2012: Social Media on Steroids

Although the NBA All-Star game will have a large broadcast audience (215 countries), it is Social Media that will have the enormous reach.  For example in China, last year the NBA had 1 million following them on Social Media, this year they already have 41 million (thanks Jeremy Lin!).  Putting their total reach on Twitter at roughly 200 million followers.  … Read the rest