By Erik Qualman | February 14, 2011
Consider this. You buy a Groupon worth $60 for $30 for ‘Hot Crab’ Malay restaurant. Lets assume you go to the extent of grinding through their menu online to confirm that the ‘Satays’ and ‘Kueh Teow Thon’ are reasonably priced. But remember, Groupon parts with only a currency, and there is no guarantee on how much the currency is worth when you exercise your Gro…
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Posted in Groupon | Tagged Groupon Issues, Groupon Statistics, Groupon Valentines Day |
By Erik Qualman | February 8, 2011
Groupon CEO Andrew Mason responded to the backlash on Twitter and Facebook about Groupon’s ”Tibet” Super Bowl ad via the Groupon Blog:
We take the causes we highlighted extremely seriously – that’s why we created this campaign in partnership with many hallmark community organizations, for whom we’re raising money at SaveTheMoney…
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Posted in Groupon, Social Media, Video | Tagged Groupon Responds, Groupon Super Bowl Controversy, Groupon Tibet |
By Erik Qualman | February 7, 2011
By Erik Qualman
Interesting that a social media company [Groupon] didn’t understand the social media backlash it could receive by running a culturally insensitive advertisement during the Super Bowl.
What social media allows for is “word of mouth on digital steroids.” If a company does something bad, things can snowball in a hurr…
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Posted in Groupon, Video |
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