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By Jamie Gibbs | 162 days ago
These days, the simple act of watching a programme or a movie on TV isn’t enough, and our attention wanders to our smartphones and tablets as we watch. We use our mobile devices to look up related info about what we’re watching, to take part in real-time discussions about a TV episode, or to rant about that awful direct-to-TV sequel of your favourite movie. The s…
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Posted in Graphics, Infographic, Social Media, Socialnomics | Tagged second screen, Social Media, tv goes social
By Mike Lewis | 178 days ago
We love this infographic outlining the Marketing Automation industry by Carlos Hidalgo from the Annuitas Group. While the Marketing Automation field is only about a decade old, experts expect the field to grow rapidly. Leading B2B research firm SiriusDecisions predicts the adoption of Marketing Automation technology will grow to 50% by 2015. How do com…
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Posted in Infographic | Tagged Annuitas Group, Awareness Inc., Carlos Hidalgo, infographic, Marketing Automation, Mike Lewis
By Mike Lewis | 185 days ago
The 2012 election shattered social media records from every angle, with election night taking the crown for most tweeted event ever. A picture posted and tweeted by Obama after winning the election beat the previous Facebook and Twitter records for most retweets and ‘Likes’ ever, hitting 800,000 retweets within a few hours and over four million ‘Likes’ wi…
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Posted in Featured, Infographic, Social Media | Tagged 2012 Presidential Election, Awareness Inc., infographic, Mike Lewis, Social Media
By Mike Lewis | 198 days ago
Social engagement is both a science and an art. I analyzed data from over 100 companies of all sizes to determine the best ways to maximize social engagement. The findings are telling; for instance: did you know that posting to three or more channels increases engagement by over 40%? Or that posts on Saturday received more engagement than any other day of the w…
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Posted in Infographic, Social Media | Tagged Awareness Inc., infographic, Mike Lewis, Social Engagement, Social Media
By Mike Lewis | 200 days ago
Want to drive engagement and sales from your social media leads? How about increasing conversion rates by 79%? I explain the various steps of developing a social lead scoring program and more in my upcoming book, Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence.
Explore our infogra…
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Posted in Infographic, Social Media | Tagged Awareness Inc., Infogrpahic, Mike Lewis, Social Media, Social Scoring
By Mike Lewis | 204 days ago
For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers. Marketers can also use social to learn more about existing customers and use that knowledge to increase the relevancy of your messaging. But how can you do this effectively? The tools already exist to monitor social conversations and unlock…
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Posted in Featured, Infographic, Social Media | Tagged Awareness Inc., Mike Lewis, Social Listening, Social Media, social web
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