Earlier this week, HubSpot introduced a new product called ‘Social Inbox‘, which integrates social monitoring & content publishing with a marketer’s Hubspot contact database. The concept is something that has been long desired by marketers, enabling them to replace the broader interruptive social marketing activities with… Read the rest
Linkedin Sales Navigator: A Beacon Or A Bust?
As we begin to see more and more social media sites go public, an expectation of revenue growth from investors is implied. Most outlets will use forms of advertising, product pushing, and data farming but LinkedIn has taken another approach. The Sales Navigator product has opened up lines of communication in a social product that has previously limited int… Read the rest
21 Social Media Updates & Advancements to Inspire Your 2013 Strategy
2012 was a year of change in social media.
Although Twitter and LinkedIn ended their relationship, they both worked to make segmentation easier. Meanwhile, Facebook bought Instagram and took strides towards making global marketing easier.Now it’s time to integrate these updates swiftly into your marketing strategy.We’re already int… Read the rest
Leveraging LinkedIn when starting your career
Anyone that is looking for a way to be hooked up with a company for a career should look towards creating a LinkedIn account. LinkedIn offers a great way to increase your job opportunities when you are first starting career or even when you are simply looking for a career change. The social media site offers several tools that you can use during your career searc… Read the rest
55 Brands Rocking Social Media with Visual Content
The times they are a-changin’. These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media.
No doubt, social media is changing–it’s rushing into its most visual stage. If you aren’t prepared for the visual content revolution, you may be left in the dust. That’s why the HubSpot mar… Read the rest
Is the New LinkedIn Layout a Success?
It has officially been a little over one month since the launch of the new LinkedIn design, so naturally it’s time to do what business loves most: analyze. Although none of the changes were too dramatic, they were distinct enough that people noticed and had to stop and do a little bit of troubleshooting. We’ve seen many different social networks change their l… Read the rest
5 Good Things To Come Out of the LinkedIn/Twitter Divorce
Twitter has finally severed its connection to LinkedIn. While many people in the social media industry are questioning the move, others seem to be relishing it as Forbes notes.
At one time, the merger had its benefits. But as both sites grew their respective brands, it became apparent that, for all their similarities, the two sites had very few goals in commo… Read the rest
LinkedIn earns 20x more $ per user than Facebook
With LinkedIn making 20x more money than Facebook per user (as reported by BusinessInsider below), it’s no wonder that Facebook announced this week plans to produce a recruiting package to rival LinkedIn. The hope is that they can secure some of the lucrative dollars that LinkedIn is raking in. Also, Facebook is aware that LinkedIn is having to rent… Read the rest
Social Mobile and Desktop Applications for the Digital Marketer
As social media sites continue to emerge as the basis of connectivity among marketers, so does the demand for fresh content. However, do you ever feel like it takes too much time to jump from site-to-site in order to update? Luckily, software developers are already one step ahead with their brilliant mobile and desktop applications.
Until recently,… Read the rest
Top 20 Social Media IPOs = 50% Failure Rate
Facebook’s IPO will be next week. It’s anticipated to open on May 17 between $28-$35 per share and a $96 billion valuation. So far Social Media IPOs have been mixed. Thanks to Mashable’s Todd Wasserman we can take a look at the performance of 20 of the biggest Social Media IPO’s. Looks like an even 50% chance for success…or fai… Read the rest





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