Social Media

Social Relationship Platforms, Forrester Wave Review

By Mike Lewis | May 15, 2013

As part of Stand Out Social Marketing, I offer marketers a window into the crowded landscape of social marketing management software. One the points I raise in the book is that the landscape is crowded, congested and confusing to buyers. Last month, Nate Elliott of Forrester Research released a comprehensive Forrester Wave report covering the Social Rela… Read the rest

Posted in Featured, Social CRM, Social Media, Social Media, Social Networks, Statistics, Tips | Tagged adobe social, altimiter group, Buddy Media, forrester, forrester wave, hearsay social, jeremiah owyang, Shoutlet, social marketing management software., social media management software, social relatinoship platform, Socialware, spredfast, sprinklr, Syncapse

google glass, fitbit, wearable fashion, wearable technology, underarmour, runkeeper

Wearable Technology – Not Just Another Fad

By PamSahota | 12 days ago

Wearable technology is all the rage, ranging from fitness measuring devices like the fitbit to smart watches that will connect to your smart phone to Google Glass which will let you control even more “without your fingertips” to clothing that detects temperatures, heart rates and even environmental changes. What’s the hot new toy n… Read the rest

Posted in Apps, Inspirational, Social Media | Tagged fashion, fitbit, Google Glass, runkeeper, Social Media, underarmour, wearable technology

When did Social Media Lose Its Way? [Infographic]

By Mike Lewis | 13 days ago

Earlier this week, HubSpot introduced a new product called ‘Social Inbox‘, which integrates social monitoring & content publishing with a marketer’s Hubspot contact database. The concept is something that has been long desired by marketers, enabling them to replace the broader interruptive social marketing activities with… Read the rest

Posted in B2B, Facebook, Infographic, LinkedIn, Social CRM, Social Media, Social Media, Statistics, Twitter | Tagged HubSpot, infographic, social marketing, Social Media

Linkedin, Sales Navigator, Social Media, Social Selling

Linkedin Sales Navigator: A Beacon Or A Bust?

By Chris Glass | April 18, 2013

As we begin to see more and more social media sites go public, an expectation of revenue growth from investors is implied. Most outlets will use forms of advertising, product pushing, and data farming but LinkedIn has taken another approach. The Sales Navigator product has opened up lines of communication in a social product that has previously limited int… Read the rest

Posted in Featured, LinkedIn, Social CRM, Social Media, Social Media, Social Media Small Business, Social Networks | Tagged LinkedIn, Sales Navigator, Social Media, Social Selling

Social Media, Mobile Marketing, Facebook mobile app

Mobile Marketing: Which Social Network Will Win Your Advertising Dollars?

By Cynthia Sassi | April 8, 2013

Mobile use is on the rise, and so are mobile advertising opportunities. The analyst firm Gartner estimates that this year, more people will use their mobile phones to access the Internet than they use their PCs, making it crucial for brands to be advertising in the mobile space. According to Gartner’s forecasts for mobile advertising… Read the rest

Posted in Featured, Mobile, Social Media, Social Networks, Socialnomics | Tagged mobile, Mobile Marketing, Social networks