Small Business
World Backup Day is March 31, which is good news for any potential April Fools out there.
A recent Wired.com survey discovered that 40 percent of participants have never backed up any of their personal data, while 25 percent perform a monthly backup. A whopping 80 percent reported that they have no backup of their most critical work files, digital wedding ima… Read the rest
Importance of Pinterest as an Extension of Your Brand
Pinterest has become one of the biggest and fastest growing social networking sites out there. Its easy to use, graphical platform coupled with the seemingly endless supply of new things to look at make it one of those time warp destinations. You know, one of those sites you go on, and the next thing you know its 3am and you realize you haven’t even blinked in ove… Read the rest
Youtube deletes videos that buy fake views; including Rihanna and Justin Bieber
Youtube has finally taken a step further in its war against fake views, deleting thousands of videos that received ‘unnatural’ views during the past few months. Each of these users received a warning email clearly stating that this is a breach of Youtube terms of service and that if they are caught again, their account will be terminated.
Here i… Read the rest
Startup Spotlight: Wavespot
I was recently introduced to a new social WiFi service at my local coffee shop. I went there to get some coffee and (hopefully) get some work done. I sat down, opened my laptop and attempted to log-on to their WiFi network when I was welcomed by a splash screen. It instructed me to either “like” the cafe’s Facebook Page or “Follow” the cafe’s Twitter to gain access… Read the rest
The pros and cons of buying Twitter followers
The concept of buying popularity online might seem like a new one to some, but it has been around for as long as the social media trend itself. For a few years now, outsourcing websites such as Elance, Freelancer and Odesk have been offering such services, and a quick google search reveals that businesses are able buy Twitter Followers, Facebook Likes and Yout… Read the rest
Maximize Facebook: Building Your Brand Online
Building your brand online is hard. Everyone it seems like the newest, greatest social media site has launched, and yesterday’s hot thing goes the way of Friendster or MySpace. But even with whatever Tumblr or Pinterest site comes next, there are a few big boys that are probably here to say. The biggest, of course, are Twitter and Facebook. Both offer incred… Read the rest
Harnessing Social Proof: The Most Persuading Type Of Testimonial
Testimonials are one of the most powerful ways to boost online credibility and harness social proof. Usually showcasing first-hand examples of happy customers, testimonials provide supporting evidence from third parties that lend credibility to what you’re offering.
Some types of testimonials, however, are more powerful and persuading than others… Read the rest
Takeaways from Vocus’ SMB social media survey: Success, but room for improvement
Small and medium sized business, a segment responsible for up to 50% of our GDP, is well-poised to shake things up in the social space. Duct Tape Marketing partnered with Vocus, a provider of cloud-based marketing and PR software, to conduct a survey of 400 marketing SMB decision-makers. The results provide interesting data on the amount of money invested i… Read the rest

Getting Social With User-Generated Video
User-generated video is becoming a hot commodity online as its value and advantages become more obvious. Marketing departments in particular understand how user-generated video can benefit their allocation of finances, time and resources while improving their efficacy in promoting a product, service or brand.
User-generated video is now more acces… Read the rest





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