Social Networks
As part of Stand Out Social Marketing, I offer marketers a window into the crowded landscape of social marketing management software. One the points I raise in the book is that the landscape is crowded, congested and confusing to buyers. Last month, Nate Elliott of Forrester Research released a comprehensive Forrester Wave report covering the Social Rela… Read the rest
Linkedin Sales Navigator: A Beacon Or A Bust?
As we begin to see more and more social media sites go public, an expectation of revenue growth from investors is implied. Most outlets will use forms of advertising, product pushing, and data farming but LinkedIn has taken another approach. The Sales Navigator product has opened up lines of communication in a social product that has previously limited int… Read the rest
Mobile Marketing: Which Social Network Will Win Your Advertising Dollars?
Mobile use is on the rise, and so are mobile advertising opportunities. The analyst firm Gartner estimates that this year, more people will use their mobile phones to access the Internet than they use their PCs, making it crucial for brands to be advertising in the mobile space. According to Gartner’s forecasts for mobile advertising… Read the rest
Facebook vs. Twitter: Know Whom You’re Writing For
It is quite common for Twitter and Facebook to get lumped together with nearly 25 other sites into a single category – social media. While there are definite similarities between the networks, there are far more differences.
When writing and sharing content, we must consider the audience of each platform. Knowing whom we are writing for will influence the w… Read the rest
7 Ways to Network On Twitter
Twitter has grown by leaps and bounds. It’s no longer just a place for teens to Tweet about their shoes, it can also be a great place to network with others. Whether you want to grow your business or connect with people to land a job, Twitter is a great social networking site that every professional should be using. However, it should never be a site t… Read the rest
3 Rules to Remember Before You Post Online
As social media users, we engage on different networks because something has attracted us to it. Perhaps you use Facebook to view photo albums of your friend’s baby as she grows up; or you use LinkedIn to engage with potential employers at your dream company; or you follow play-by-play hockey updates on Twitter.
Whatever your reason, you likely use so… Read the rest
New technologies – New challenges – New Opportunities
Within modern enterprises, these times are very interesting. New technologies are approaching the business landscape day by day. Our daily business is mainly support by IT tools. Information and communication technologies support communication, cooperation and workflows within different departments, which do not necessarily have to be in the same… Read the rest
21 Social Media Updates & Advancements to Inspire Your 2013 Strategy
2012 was a year of change in social media.
Although Twitter and LinkedIn ended their relationship, they both worked to make segmentation easier. Meanwhile, Facebook bought Instagram and took strides towards making global marketing easier.Now it’s time to integrate these updates swiftly into your marketing strategy.We’re already int… Read the rest
A Tidal Wave of Opportunity for Higher Ed
As I walk around the college campuses I visit, it’s amazing how technology has consumed the student body. The majority of students I see have their earphones plugged in and are texting at a record pace. Tablets and smartphones are everywhere. Yet when I look at the university websites or the landing pages for the different schools on campus, one piece of techn… Read the rest
Youtube deletes videos that buy fake views; including Rihanna and Justin Bieber
Youtube has finally taken a step further in its war against fake views, deleting thousands of videos that received ‘unnatural’ views during the past few months. Each of these users received a warning email clearly stating that this is a breach of Youtube terms of service and that if they are caught again, their account will be terminated.
Here i… Read the rest





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