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By Kristi Bergeron | April 6, 2012
Unless you’ve been living under a rock, you know that Timeline for Brands has launched. With this new launch, apps are the new tabs. Interestingly enough, most brands are still treating apps like tabs. The issue with this however, is that apps are far more noticeable and can make or break the clean, put together look of a Facebook Timeline. If your brand is stil…
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Posted in Featured, Socialnomics
@awareness, @bostonmike, Actionable Analytics, American Airlines, Awareness Inc, customer service, JetBlue, marketing, metrics, Mike Lewis, sales, Social Analytics, social marketing analytics, Social Measurement, social media, social media, social media analytics, The Sheepdogs
By Mike Lewis | April 5, 2012
With the recent explosion of user-generated content – the Wall Street Journal reported that Facebook has 845 million users with more than 425 million daily visitors as of December 2011 and Mediabistro verified that published posts on Twitter surpassed 250 million daily – marketers need a new way to analyze social data to increase sales effectiveness…
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Posted in Featured, Social Media, Socialnomics | Tagged "Awareness, #JetBlue, @bostonmike, Actionable Analytics, American Airlines, Awareness Inc., customer service, marketing, metrics, Mike Lewis, sales, Social Analytics, social marketing analytics, Social Measurement, Social Media, social media analytics, The Sheepdogs
By Mike Lewis | April 3, 2012
With the rapid proliferation of social media and social media channels, there’s been an equally as rapid growth in the creation of memes. While memes — highly viral niche content with fast burnout rates — have existed for some time, they are currently the internet’s favorite phenomena. A meme is, by definition, a cultural element passed from person…
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Posted in Social Media, Socialnomics | Tagged "Awareness, @bostonmike, Best Practices, Honey Badger, memes, Smirnoff, Social Engagement, Social Media, Tea Partay
By PamSahota | March 28, 2012
Social Media…a not so new concept, yet one which can still allude many brands if they do not strategize their content appropriately for each channel in regards to how it fits their brand. But we’re not here to criticize, we’re here to learn from the ones who take advantage of social media and elevate their brand to another level.
Facebook
V…
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Posted in Case Studies, Featured, Social Media, Socialnomics | Tagged blendtec, burberry, four seasons, Social Media, victoria's secret, Zappos
By Dave Thomas | March 19, 2012
A recent promotional campaign by a Manhattan ad agency at the South by Southwest (SXSW) Arts and Tech Festival in Austin, Texas that merges marketing and technology is drawing more than a tad of criticism.
For those not up to speed on the story, 13 homeless individuals in Austin were essentially transformed into walking Wi-Fi aerials after being given free M…
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Posted in Socialnomics
By Amy Kattan | March 19, 2012
The long-awaited Facebook Timeline for brands is finally here and some of Facebook’s biggest kept secrets are out of the bag! This sudden overhaul of our favorite social network has left many brands in a frenzy: How can we leverage this new format? What should we put in our cover photo? What is “pinning?” Luckily, Facebook gave us a month t…
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Posted in Facebook, Social Media, Socialnomics, Tips | Tagged cover photos, Facebook, Social Media, timeline
By Pavel Webb | March 4, 2012
You probably send and receive SMS text messages every day. You also have probably heard about the success of mobile apps and maybe your plans for 2012 include building your own app too. But as a marketer, you may not have considered that SMS is one of the best forms of mobile marketing.
With nearly every mobile phone on Earth capable of receiving a text message, S…
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Posted in Socialnomics
The State of Social Media Marketing, Report, Statistics, Facts, Best Practices, Social Media Measurement, metrics, social metrics, lead generation, sales, social presence, ROI, Mike Lewis, @bostonmike, "Awareness, Inc."
By Mike Lewis | March 1, 2012
Because there are many ways to quantify the value of social media, marketers continue to struggle with social measurement. Based on the collective response of over 320 marketers reflected in our fist annual report on The State of Social Media Marketing: Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012, we are st…
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Posted in Featured, Socialnomics | Tagged "Awareness, @bostonmike, Best Practices, facts, Inc.", lead generation, metrics, Mike Lewis, Report, ROI, sales, Social Media Measurement, social metrics, social presence, statistics, The State of Social Media Marketing
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