Socialnomics
Unless you’ve been living under a rock, you know that Timeline for Brands has launched. With this new launch, apps are the new tabs. Interestingly enough, most brands are still treating apps like tabs. The issue with this however, is that apps are far more noticeable and can make or break the clean, put together look of a Facebook Timeline. If your brand is stil… Read the rest
Social Analytics: Deriving Insights for Increased Marketing and Sales Effectiveness
With the recent explosion of user-generated content – the Wall Street Journal reported that Facebook has 845 million users with more than 425 million daily visitors as of December 2011 and Mediabistro verified that published posts on Twitter surpassed 250 million daily – marketers need a new way to analyze social data to increase sales effectiveness… Read the rest
How to Use Memes to Create Social Media Engagement
With the rapid proliferation of social media and social media channels, there’s been an equally as rapid growth in the creation of memes. While memes — highly viral niche content with fast burnout rates — have existed for some time, they are currently the internet’s favorite phenomena. A meme is, by definition, a cultural element passed from person… Read the rest
5 Companies Who Show Social Media Who’s Boss
Social Media…a not so new concept, yet one which can still allude many brands if they do not strategize their content appropriately for each channel in regards to how it fits their brand. But we’re not here to criticize, we’re here to learn from the ones who take advantage of social media and elevate their brand to another level.
Facebook
V… Read the rest
Does New Ad Agency Wi-Fi Campaign Exploit Homeless?
A recent promotional campaign by a Manhattan ad agency at the South by Southwest (SXSW) Arts and Tech Festival in Austin, Texas that merges marketing and technology is drawing more than a tad of criticism.
For those not up to speed on the story, 13 homeless individuals in Austin were essentially transformed into walking Wi-Fi aerials after being given free M… Read the rest
4 Important Tips About Facebook Timeline for Brands
The long-awaited Facebook Timeline for brands is finally here and some of Facebook’s biggest kept secrets are out of the bag! This sudden overhaul of our favorite social network has left many brands in a frenzy: How can we leverage this new format? What should we put in our cover photo? What is “pinning?” Luckily, Facebook gave us a month t… Read the rest
Social Analytics Meets Social Intelligence, Facebook Premium Offers
Social marketers are always on the lookout for solid ways to measure and analyze performance. When it comes to content effectiveness, the more experienced marketers are moving away from asking “What happened?” to “Why did it happen?”. In their quest to understand what content works, they are starting to seek answers to what their most successful social a… Read the rest
Six Things You Didn’t Know About SMS Marketing
You probably send and receive SMS text messages every day. You also have probably heard about the success of mobile apps and maybe your plans for 2012 include building your own app too. But as a marketer, you may not have considered that SMS is one of the best forms of mobile marketing.
With nearly every mobile phone on Earth capable of receiving a text message, S… Read the rest
The State of Social Marketing: Industry Trends in Social Media Measurement
Because there are many ways to quantify the value of social media, marketers continue to struggle with social measurement. Based on the collective response of over 320 marketers reflected in our fist annual report on The State of Social Media Marketing: Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012, we are st… Read the rest
NBA All-Star Game 2012: Social Media on Steroids
Although the NBA All-Star game will have a large broadcast audience (215 countries), it is Social Media that will have the enormous reach. For example in China, last year the NBA had 1 million following them on Social Media, this year they already have 41 million (thanks Jeremy Lin!). Putting their total reach on Twitter at roughly 200 million followers. … Read the rest





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