Socialnomics

Pros and Cons of Being a Small Business Owner [Infographic]

Owning your own business is not just another job. It’s a totally different lifestyle. Being a small business owner can be extremely rewarding, however it can also be quite challenging challenging. The following infographic, created by the folks at Dealstruck, breaks down the pros and cons of what being a small business owner actually entails. Read the rest

Powering the New Era of Loyalty: Brand Advocates

Americans love loyalty. They’ll argue for hours about their Pepsi or Coke preference, show NFL tattoos off proudly in public and nearly 90%  participate in some type of loyalty rewards program (BusinessWeek). But while loyalty is hardwired into our culture, when it comes to brand loyalty, the competition for consumers’ attention is fierce. With o… Read the rest