Statistics
We are excited to share our annual report on the State of Social Media Marketing – Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The team at Awareness connected with 320 marketers from a cross-section of industries, company sizes and levels of social marketing experience. Our annual State of Social Med… Read the rest

39 Social Media Statistics to Start 2012
A kind and loyal reader reminded me I never posted a list of all the statistics in my Social Media Revolution 3 video which I normally do. Below are the statistics. Happy New Year to all of my readers and thanks for making my newest book Digital Leader already a top seller in 2012!
Stats from Social Media Revolution 3
Over 50% of the world’s population is under 30-y… Read the rest
Social Network Users Statistics
Facebook is rapidly approaching 1 billion users, but keep an eye on Badoo. Badoo primarily connects teens that want to hook up and is based in Soho (UK). Its not popular in the US, but it’s worth keeping an eye on.
Chart courtesy of Italy’s Vincenzo Cosenza
Read the rest
Students that Use Twitter Score Higher GPAs
In a recent study (see infographic from Master Degree Online below) of 125 students those that used Twitter for educational purposes in the classroom outperformed students using traditional learning methods. Aside from higher GPA’s the Twitter enable students were also 2x more engaged in the classroom.
++ Click to Enlarge Image ++
Via: Masters… Read the rest
Tech Bubble 2.0? Not So Fast
The wildly successful Linkedin IPO has almost instantaneously made Reid Hoffman, the co-founder of Linkedin, a paper billionaire – twice over. No less dramatically, it has provided pundit wind bags with a fresh breath of hot air to blow across the sphere of media.
The lofty valuation of LinkiedIn has led some in the industry to compare the company with the li… Read the rest
10 WOW Social Media Statistics
Relevant Social Media Statistics for 2011
1. Over 50% of the world’s population is under 30-years-old
2. In 10 years over 40% of the Fortune 500 will no longer be here
3. Social Media has overtaken porn as the #1 activity on the Web
4. Facebook tops Google for weekly traffic in the U.S.
5. 1 in 5 couples meet online; 3 in 5 gay couples meet online
6. 1 in 5 divorces are b… Read the rest
Social Media’s Role in Finance
As the projected valuations of social media behemoths such as Facebook continue their breathtaking ascent above companies which were once considered cornerstones of the American economy, it has become increasingly clear that finance will play an ever-larger role in the sphere of social media. However, what is less apparent, and quite possibly equally… Read the rest
Apple Surpasses Google as World’s Top Brand
Apple dethroned Google as the world’s most valuable brand. Google was the top brand for the past four years. The brand study released by global brands agency Millward Brown listed the six technology firms in the top ten:
Apple
Google
IBM
McDonald’s
Microsoft
Coca-Cola
AT&T
Marlboro
China Mobile
General Electric
The Facebook brand appeared f… Read the rest
Automotive Soon to be Gorilla in Mobile and Social
The automotive sector led all categories in media spending, topping the charts at roughly $20 Billion last year. Vehicle manufacturer’s large budgets and constant need for innovation in marketing give them both the means and the motivation to test and push new channels and tactics more aggressively than other verticals.
In their highly competitive mark… Read the rest





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