Tips
As part of Stand Out Social Marketing, I offer marketers a window into the crowded landscape of social marketing management software. One the points I raise in the book is that the landscape is crowded, congested and confusing to buyers. Last month, Nate Elliott of Forrester Research released a comprehensive Forrester Wave report covering the Social Rela… Read the rest
When did Social Media Lose Its Way? [Infographic]
Earlier this week, HubSpot introduced a new product called ‘Social Inbox‘, which integrates social monitoring & content publishing with a marketer’s Hubspot contact database. The concept is something that has been long desired by marketers, enabling them to replace the broader interruptive social marketing activities with… Read the rest
Social Media and Flying off With a Deal
In the market for some great travel deals?
Skip the travel websites and hit social media for the very best in deals.
While travel deal sites might seem like the place to turn, they’re not likely to actually help you snag the lowest prices. Thanks to Facebook and Twitter you may pay far less than any regularly advertised price.
Facebook Fans Hear First
By taking t… Read the rest
Linkedin Sales Navigator: A Beacon Or A Bust?
As we begin to see more and more social media sites go public, an expectation of revenue growth from investors is implied. Most outlets will use forms of advertising, product pushing, and data farming but LinkedIn has taken another approach. The Sales Navigator product has opened up lines of communication in a social product that has previously limited int… Read the rest
How to use Twitter as an effective customer service platform: a Confused.com case study
Is it possible to deliver great customer service in 140 characters? It has to be, since social media is fast becoming the go-to platform for disgruntled customers to vent their frustrations, so it’s important to know how to use it.
The strongly worded letter of complaint has been the stereotypical cornerstone of British consumer behaviour, with the slight… Read the rest
Fashion’s Love Affair with Social Media
Social Media has become an integral part of every organisation’s marketing strategy. It has revolutionized brands marketing strategies and its approach to engaging with its public’s. The fashion industry seems to be at the pinnacle of this revolution. A recent info graphic created by Ebay shows the pivotal role social media plays within the f… Read the rest
How to Showcase Tweets Publicly
Nowadays, most events are promoted through social media, and event organizers have discovered the power of associating a hashtag (#) with them. This allows people to comment on the event, and connect with other attendees before arrival – not to mention, it helps to promote the event online to a vast audience.
A great way to continue the conversation is to sho… Read the rest
7 Ways to Network On Twitter
Twitter has grown by leaps and bounds. It’s no longer just a place for teens to Tweet about their shoes, it can also be a great place to network with others. Whether you want to grow your business or connect with people to land a job, Twitter is a great social networking site that every professional should be using. However, it should never be a site t… Read the rest
3 Rules to Remember Before You Post Online
As social media users, we engage on different networks because something has attracted us to it. Perhaps you use Facebook to view photo albums of your friend’s baby as she grows up; or you use LinkedIn to engage with potential employers at your dream company; or you follow play-by-play hockey updates on Twitter.
Whatever your reason, you likely use so… Read the rest
Top Ten Implications of Google’s Broadband Plans for Competition and Regulation
Google has come up with its latest broadband plans that indicate various aspects about the company’s future outlook. Furthermore, the CFO of Google has told investors about the potential business opportunity all its stakeholders will more likely avail. The implications of Google’s broadband plans are worth considering. In terms of competit… Read the rest





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