Social Media
We all wish we had a crystal ball we can consult whenever we need to peek into the future. Short of offering our peers that magic crystal, we connected with some of the best and brightest to ask them to predict what 2012 has in store for us. We compiled the collective wisdom of 34 renowned experts in the field of strategy, marketing and technology in our free eBoo… Read the rest

YouTube Killed the TV Star: Why Online Video Marketing is Essential for Marketers in 2012
No other tool in your marketing toolbox delivers the bang-for-your-buck like video content.
From our ebook Biggest Social Marketing and New Media Predictions for 2012, Jay Baer, social media strategist, coach, speaker and all-around good guy, shared that 2012 will be “the explosion in short-form multimedia, as companies start to truly embrace video an… Read the rest
Facebook EdgeRank Ninjutsu: Social Marketing Discussion with Taulbee Jackson
Did you know that there is an invisible, silent force that determines your Facebook success, and that mastering this force can give you an advantage over your competitors?
That force is called EdgeRank, and we sat down with Taulbee Jackson, President and CEO of Raidious, one of the leading interactive marketing companies, to discuss how marketers can harn… Read the rest
Social Commerce: Converting the Last Mile
In the combative world of online marketing managers like me, a measurable and effective channel to the “last mile” of conversion is critical. While I know, my Tweets and Facebook updates are creating interest and possible traffic to my site, I cannot with a 100% certainty have an attribution mapping system for these sources. Group buying comb… Read the rest
How NOT to Network on Twitter: 5 Common Pitfalls and how to Avoid Them
There are countless articles circulating the Web about how to network on Twitter, how to get more Twitter followers, how to tweet, when to tweet, what to tweet, who to follow, what URL shorteners to use, Twitter SEO, and so on. With all of that information available, it’s not hard to imagine that Twitter users, particularly Twitter beginners, can go a b… Read the rest
Social Media Case Study: Pacifico Beer
Situation:
Crown Imports was looking for a way to introduce Pacifico on draft to five US markets. Pacifico caters to Journeymen, people who embrace a life of unexpected detours and adventures. It is along these roads less traveled where they collect many of their favorite memories.
Action:
Pacifico embarked on an Adventures On Tap road trip for three week… Read the rest
18 Tips to Land a Job via LinkedIn
Leveraging LinkedIn during your career transition is a blog topic that I’ve put off writing for quite some time because LinkedIn has written about from every angle and I wasn’t convinced that I could write anything about it that would be unique. But, I’m going to give it a shot here. As I talk with friends and former coworkers around the country I find myself s… Read the rest
Inviting the World to Your Event via Social Networking
Remember the good old days when you would pick up the phone or mail out some hand-written invitations to your party? Well, those days are essentially a thing of the past given the outreach of social networking sites like Facebook and Twitter.
In the latest social networking gaffe, authorities in Fort Collins, Colorado say that an open invite on Facebook to an… Read the rest
What is a #SocialMedia Thought Leader?
Thanks to an internal competition at Likeable Media, where I work as a social media strategist, I have had the opportunity grow my personal brand and put my thought leadership skills to the test. As social media strategists, we hear the term thrown around all the time, but what exactly is a thought leader? Without a thorough understanding of what thought lead… Read the rest





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