Earlier this week, HubSpot introduced a new product called ‘Social Inbox‘, which integrates social monitoring & content publishing with a marketer’s Hubspot contact database. The concept is something that has been long desired by marketers, enabling them to replace the broader interruptive social marketing activities with… Read the rest
How to use Twitter as an effective customer service platform: a Confused.com case study
Is it possible to deliver great customer service in 140 characters? It has to be, since social media is fast becoming the go-to platform for disgruntled customers to vent their frustrations, so it’s important to know how to use it.
The strongly worded letter of complaint has been the stereotypical cornerstone of British consumer behaviour, with the slight… Read the rest
Facebook vs. Twitter: Know Whom You’re Writing For
It is quite common for Twitter and Facebook to get lumped together with nearly 25 other sites into a single category – social media. While there are definite similarities between the networks, there are far more differences.
When writing and sharing content, we must consider the audience of each platform. Knowing whom we are writing for will influence the w… Read the rest
How to Showcase Tweets Publicly
Nowadays, most events are promoted through social media, and event organizers have discovered the power of associating a hashtag (#) with them. This allows people to comment on the event, and connect with other attendees before arrival – not to mention, it helps to promote the event online to a vast audience.
A great way to continue the conversation is to sho… Read the rest
7 Ways to Network On Twitter
Twitter has grown by leaps and bounds. It’s no longer just a place for teens to Tweet about their shoes, it can also be a great place to network with others. Whether you want to grow your business or connect with people to land a job, Twitter is a great social networking site that every professional should be using. However, it should never be a site t… Read the rest
21 Social Media Updates & Advancements to Inspire Your 2013 Strategy
2012 was a year of change in social media.
Although Twitter and LinkedIn ended their relationship, they both worked to make segmentation easier. Meanwhile, Facebook bought Instagram and took strides towards making global marketing easier.Now it’s time to integrate these updates swiftly into your marketing strategy.We’re already int… Read the rest
The Biggest Twitter Fails of 2012
There have been some epic fails on Twitter this year proving the important point that many multinational brands are still not adept at using social media to interact with their customer base. The monumental mistakes have provided yet more evidence that social media campaigns are still in their teething stage. Please note that the crass terms, especially t… Read the rest
The History of Twitter
The History of Twitter
“This is what the naysayers fail to understand: it’s just as easy to use Twitter to spread the word about a brilliant 10,000-word New Yorker article as it is to spread the word about your Lucky Charms habit.” -Steven Johnson, author of The Invention of Air
Twitter is approaching its 6th birthday soon and the platfor… Read the rest
How social media can affect your home insurance
It’s a strange phenomenon that something as intangible as social media can be responsible for extra costs in your home, but it’s a very real one. These days, almost everyone is connected to at least one social networking account, and once you have a presence online it can be nearly impossible to remove it permanently. Amidst the pictures of kittens, parodies… Read the rest
55 Brands Rocking Social Media with Visual Content
The times they are a-changin’. These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media.
No doubt, social media is changing–it’s rushing into its most visual stage. If you aren’t prepared for the visual content revolution, you may be left in the dust. That’s why the HubSpot mar… Read the rest





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