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Social Media Case Study: Grand Rapids Lip Dub

Situation: After Newsweek wrote an article calling it a “dying city”, the people and businesses of Grand Rapids, Michigan were in a strong state of disagreement.  A trio of residents in this west Michigan City decided it would get the word out to the contrary, their town was flourishing. Action: They took to the streets, literally.  The storyboarded idea wa… Read the rest