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By Patrick Saslona | 190 days ago
In our fast moving world it’s essential for modern companies to understand consumer’s wishes and needs.
The substantial technical progress influences the way how consumer insights are collected and analysed. That raised the question how companies could use technical innovations and social media to explore obvious and hidden consumer needs.
To…
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Posted in Featured, Social Media, Social Media Small Business, Social Networks, Socialnomics, Web Analytics | Tagged communication, consumer, Consumer insights, innovation, research, Social Media
By Derek Miller | 202 days ago
Business requirements keep on evolving with changes in the communication and collaboration culture of organizations worldwide. Not so long ago, employees used email attachments to collaborate on documents and get those reviewed from their colleagues and peers. Now, businesses have enterprise document management tools implemented for retrieval of…
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Posted in General Web, Web Analytics | Tagged doccument viewer app, document management, document viewer online
Leslie Poston,social media metrics,Social Media Metrics For Dummies,From Dummy to Genius: Tips for Social Media Metrics,Ripples,Bit.ly,Edgerank Checker,PinReach,SEO for Chrome,W3Patrol,Regular Expression Checker,Klout,Buffer,Peer Index,Analytics,social media analytics,#awarenesstips,Mike Lewis,Awareness Inc
By Mike Lewis | July 5, 2012
You’ve probably been in this situation before – at the beginning of a big social marketing campaign push, jacked up on adrenaline with the thought of growing your business tenfold. It’s easy to get caught up in the excitement of a new campaign and downplay one of its most integral components – how to measure the success of your social media efforts. Ente…
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Posted in Web Analytics | Tagged #awarenesstips, analytics, Awareness Inc., Bit.ly, Buffer, Edgerank Checker, From Dummy to Genius: Tips for Social Media Metrics, klout, Leslie Poston, Mike Lewis, Peer Index, PinReach, Regular Expression Checker, Ripples, SEO for Chrome, social media analytics, Social Media Metrics, Social Media Metrics for Dummies, W3Patrol
Gary Angel, Connie Bensen, Digital Analytics Association, Keith Burtis, Alistair Croll, Susan Etlinger, Nathan Gilliatt, Taulbee Jackson, Avinash Kaushik, John Lovett, Jonas Klit Nielsen, Katie D. Paine,Eric Peterson,Sean Power, Jim Sterne, Marshall Sponder,Social Analytics for Marketing and Sales Effectiveness, Awareness, @awarenessinc, #measure, mike lewis, @bostonmike, Social Analytics, Social, Social Media
By Mike Lewis | April 10, 2012
It’s time marketers stop collecting data for data’s sake and start it for culling insights. That’s where social analytics comes in. Social analytics is the evolving business discipline that studies social media metrics to help marketers use the findings to drive business intelligence. If you’re new to this, have no fear. Look to the 15 influencers listed…
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Posted in Featured, Social Media, Socialnomics, Web Analytics | Tagged "Awareness, #awarenessinc, #measure, @bostonmike, Alistair Croll, Avinash Kaushik, Connie Bensen, Digital Analytics Association, Eric Peterson, Gary Angel, Jim Sterne, John Lovett, Jonas Klit Nielsen, Katie D. Paine, Keith Burtis, Marshall Sponder, Mike Lewis, Nathan Gilliatt, Sean Power, Social, Social Analytics, Social Analytics for Marketing and Sales Effectiveness, Social Media, Susan Etlinger, Taulbee Jackson
By Kushal Saha | January 31, 2012
The explosion of social networking sites has redefined how companies are approaching their online presence. In many ways, social media has become an art of engagement for businesses that want to successfully maneuver within today’s changing consumer landscape. Brands are now, more than ever, directly connected to their customers via the social voic…
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Posted in Acquisitions, Finance, Social Media, Web Analytics
By Erik Qualman | 1488 days ago
Adam Lambert was expected by everyone to win the latest American Idol, but a major upset occurred when Kris Allen took the grand prize. Way back during the Democratic Presidential Race I wrote a column on Search Engine Watch "Can Google Predict the Next President?" discussing how search and other online data can be used to predict items like Presidential Elections, Influenza Outbreak, etc. While I still hold this to be true, Mark Walsh's article "Search Wrong On Idol" does a good job of pointing out that at least in this instance it wasn't the most accurate prediction model.
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Posted in General Web, Google, Web Analytics | Tagged Adam Lambert, American Idol, American Idol Predictions Wrong, Kris Allen, Kris Allen Defeats Adam Lambert |
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