“Awareness

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Social TV: Social Marketing Practices That Translate Beyond Television

By Mike Lewis | February 14, 2012

For us marketers engaging in a dialogue with your key audience and cultivating that ongoing rel…

Posted in Social Media | Tagged "Awareness, Carri Bugbee, Gayle Weiswasser, Inc.", Mike Lewis, shark week, Social Media, Social TV, YouTube

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Social Marketers Take Note – 6 Lessons from Social Commerce

By Mike Lewis | 10 days ago

Social commerce has grown in leaps and bounds from a nascent industry in 2010 to projected $9 bil…

Posted in Socialnomics | Tagged "Awareness, #SMM, @bostonmike, Awareness Inc., Mike Lewis, social commerce, Social Media

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The State of Social Media Marketing Highlights: 5 Lessons from Social Marketing Leaders

By Mike Lewis | 13 days ago

The State of Social Media Marketing Highlights: 5 Lessons from Social Marketing Leaders
The pa…

Posted in Social Media | Tagged "Awareness, @bostonmike, marketing statistics, Mike Lewis, Report, social marketing, Social Marketing Hub, State of Social Media Marketing

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Social Marketing Trends to Look For in 2012: Predictions from Top Marketers

By Mike Lewis | 24 days ago

We all wish we had a crystal ball we can consult whenever we need to peek into the future. Short of…

Posted in Featured, Social Media, Socialnomics | Tagged "Awareness, 2012, Andrew Patterson, brian solis, Dave Peck, David Berkowitz, David Meerman Scott, Debi Kleiman, Digital Leader, Doug Haslam, Ekaterina Walter, Erik Qualman, Inc.", Jason Falls, Jay Baer, Jim Storer, Jonas Klit Nielsen, lahey clinic, Laura Fitton, Lora Kratchounova, Major League Baseball, Marc Meyer, Mark Lazen, MarketingProfs, Matthew Grant, Michael Pace, Mike Lewis, mobile, pamela johnston, Paul Gillin, Predictions, Real-time, relevancy marketing, Robert Collins, social marketing strategy, Social Marketing Trends, Social maturity, Social Media, Social Media Breakfast, social media marketing, Socialnomics, Stacy Debroff, Stephen Murphy, Steve Rubel, Tim Hayden, Top Marketers, Year of integration

Optimizing Your Social Marketing Program – A Practical Way to Social Media Optimization (SMO)

By Mike Lewis | December 19, 2011

If you are serious about your social marketing program, you are likely focused on executing acr…

Posted in Socialnomics | Tagged "Awareness, 6 Components of a Successful Digital Marketing Audit, eBook, Inc.", Mark Smiciklas, mashable, Meghan Peters, Mike Lewis, Percussion Software, SMO vs. Engagement: Why They’re Different and How You Can Rock Both, Social Funnel, social media monitoring