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infographic, social, influence, 3 Keys to Influence: Understanding and Leveraging Social Capital, brand advocate, brand advocacy, influencer, social influence, social capital, best practices, social strategy, Awareness Inc., @awareness, @bostomike,
By Mike Lewis | May 10, 2012
With 90 percent of purchases subject to social influence, it’s no surprise that savvy ma…
Posted in Socialnomics | Tagged "Awareness, 3 Keys to Influence: Understanding and Leveraging Social Capital, @bostomike, Awareness Inc., Best Practices, brand advocacy, brand advocate, influence, influencer, infographic, Social, Social Capital, Social Influence, social strategy
By Mike Lewis | May 8, 2012
As part of our interview series on effective use of social media marketing, I recently caught up…
Posted in Featured, Socialnomics | Tagged "Awareness, @bostonmike, Awareness Inc., Best Practices, engagement, Sitewire, Social Media, Travis Unwin
By Mike Lewis | May 3, 2012
As marketers, our ultimate goal is to influence others – to develop affinity for our products, t…
Posted in Featured, Social Media | Tagged "Awareness, Awareness Inc., Mike Lewis, Report, Social Capital, Social Influence, Social Media, white paper
By Mike Lewis | April 24, 2012
As a marketer, you probably daydream about impressing your CEO with unforgettable statistics…
Posted in Socialnomics | Tagged "Awareness, #awarenessinc, @bostonmike, ROI, Social Analytics, social analytics zen, Social Media, social media analytics
By Mike Lewis | April 19, 2012
In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business…
Posted in Infographic | Tagged "Awareness, @bostonmike, Framework, KPI, metrics, Mike Lewis, Social Analytics, Social Analytics for Marketing and Sales Effectiveness
Gary Angel, Connie Bensen, Digital Analytics Association, Keith Burtis, Alistair Croll, Susan Etlinger, Nathan Gilliatt, Taulbee Jackson, Avinash Kaushik, John Lovett, Jonas Klit Nielsen, Katie D. Paine,Eric Peterson,Sean Power, Jim Sterne, Marshall Sponder,Social Analytics for Marketing and Sales Effectiveness, Awareness, @awarenessinc, #measure, mike lewis, @bostonmike, Social Analytics, Social, Social Media
By Mike Lewis | April 10, 2012
It’s time marketers stop collecting data for data’s sake and start it for culling insights. Tha…
Posted in Featured, Social Media, Socialnomics, Web Analytics | Tagged "Awareness, #awarenessinc, #measure, @bostonmike, Alistair Croll, Avinash Kaushik, Connie Bensen, Digital Analytics Association, Eric Peterson, Gary Angel, Jim Sterne, John Lovett, Jonas Klit Nielsen, Katie D. Paine, Keith Burtis, Marshall Sponder, Mike Lewis, Nathan Gilliatt, Sean Power, Social, Social Analytics, Social Analytics for Marketing and Sales Effectiveness, Social Media, Susan Etlinger, Taulbee Jackson
@awareness, @bostonmike, Actionable Analytics, American Airlines, Awareness Inc, customer service, JetBlue, marketing, metrics, Mike Lewis, sales, Social Analytics, social marketing analytics, Social Measurement, social media, social media, social media analytics, The Sheepdogs
By Mike Lewis | April 5, 2012
With the recent explosion of user-generated content – the Wall Street Journal reported that…
Posted in Featured, Social Media, Socialnomics | Tagged "Awareness, #JetBlue, @bostonmike, Actionable Analytics, American Airlines, Awareness Inc., customer service, marketing, metrics, Mike Lewis, sales, Social Analytics, social marketing analytics, Social Measurement, Social Media, social media analytics, The Sheepdogs
By Mike Lewis | April 3, 2012
With the rapid proliferation of social media and social media channels, there’s been an…
Posted in Social Media, Socialnomics | Tagged "Awareness, @bostonmike, Best Practices, Honey Badger, memes, Smirnoff, Social Engagement, Social Media, Tea Partay
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