Browse: Home / Best Practices
By Patrick Saslona | 132 days ago
Within modern enterprises, these times are very interesting. New technologies are approachi…
Posted in B2B, Education, Featured, General Web, Social Media, Social Networks | Tagged Best Practices, lead generation, small business
Social Media, Awareness Inc., Mike Lewis, @BostonMike, Social Marketing, Best Practices, ROI, Social Marketing ROI, Social Scoring, Social Profiles, Social Score Card,
By Mike Lewis | August 6, 2012
How well do you know your social followers? Do you know how many of them are brand ambassadors, w…
Posted in Socialnomics | Tagged @BostonMikeSocial Marketing, Awareness Inc., Best Practices, Mike Lewis, ROI, Social Marketing ROI, Social Media, Social Profiles, Social Score Card, Social Scoring
Leslie Poston, Social Media Metrics for Dummies, Social Media, Metrics, #measure, Best Practices, @BostonMike, Mike Lewis, Awareness Inc., #awarenesstips, @awarenessinc
By Mike Lewis | May 21, 2012
I have to tell you that one of my best of parts of my job as head of marketing and sales for Awareness…
Posted in Social Media | Tagged #awarenessinc, #awarenesstips, #measure, @bostonmike, Awareness Inc., Best Practices, Leslie Poston, metrics, Mike Lewis, Social Media, Social Media Metrics for Dummies
Social Media, Best Practices, #SM, #Social Media, Liz Crawford, The Shopper Economy, Consumer Behavior, Best Practices, Awareness Inc, @awarenessinc, #awarenesstips,Social Strategy
By Mike Lewis | May 17, 2012
You’re a marketer. You spend countless hours measuring, analyzing and strategically plannin…
Posted in Social Media, Tips | Tagged #awarenessinc, #awarenesstips, #SM, Awareness Inc., Best Practices, Consumer Behavior, Liz Crawford, Social Media, social strategy, The Shopper Economy
By Mike Lewis | May 15, 2012
Dave Balter is a man who needs no introduction. As CEO of BzzAgent, a company that connects brand…
Posted in Social Media, Social Media, Socialnomics | Tagged @bostonmike, Awareness Inc., Best Practices, BzzAgent, Dave Balter, influence, Social Media, Strategy
infographic, social, influence, 3 Keys to Influence: Understanding and Leveraging Social Capital, brand advocate, brand advocacy, influencer, social influence, social capital, best practices, social strategy, Awareness Inc., @awareness, @bostomike,
By Mike Lewis | May 10, 2012
With 90 percent of purchases subject to social influence, it’s no surprise that savvy ma…
Posted in Socialnomics | Tagged "Awareness, 3 Keys to Influence: Understanding and Leveraging Social Capital, @bostomike, Awareness Inc., Best Practices, brand advocacy, brand advocate, influence, influencer, infographic, Social, Social Capital, Social Influence, social strategy
By Mike Lewis | May 8, 2012
As part of our interview series on effective use of social media marketing, I recently caught up…
Posted in Featured, Socialnomics | Tagged "Awareness, @bostonmike, Awareness Inc., Best Practices, engagement, Sitewire, Social Media, Travis Unwin
By Mike Lewis | April 11, 2012
There is a new economic model – one that rewards the consumer for behaving a certain way that has f…
Posted in Featured, Social Media, Social Media | Tagged #awarenessinc, #Free, @bostonmike, Awareness Inc., Best Practices, Liz Crawford, Mike Lewis, Social Media, The Shopper Economy, webinar
By Mike Lewis | April 3, 2012
With the rapid proliferation of social media and social media channels, there’s been an…
Posted in Social Media, Socialnomics | Tagged "Awareness, @bostonmike, Best Practices, Honey Badger, memes, Smirnoff, Social Engagement, Social Media, Tea Partay
Social Engagement,, ENGAGEMENTdb Report, Altimeter Group, Altimeter, Chadwick Marting Bailey and iModerate Research, Charlene Li, white paper, free white paper, social media, best practices, Mike Lewis,Awareness Inc., @awarenessinc
By Mike Lewis | March 13, 2012
We all know it – social engagement gives meaning and value to social media marketing efforts, bo…
Posted in Social Media | Tagged #awarenessinc, Altimeter, Altimeter Group, Awareness Inc., Best Practices, Chadwick Marting Bailey and iModerate Research, Charlene Li, ENGAGEMENTdb Report, free white paper, Mike Lewis, Social Engagement, Social Media, white paper
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