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From Social Media Metrics Dummy to Genius: 5 Tips from Leslie Poston

By Mike Lewis | July 5, 2012

You’ve probably been in this situation before – at the beginning of a big social marketin…

Posted in Web Analytics | Tagged #awarenesstips, analytics, Awareness Inc., Bit.ly, Buffer, Edgerank Checker, From Dummy to Genius: Tips for Social Media Metrics, klout, Leslie Poston, Mike Lewis, Peer Index, PinReach, Regular Expression Checker, Ripples, SEO for Chrome, social media analytics, Social Media Metrics, Social Media Metrics for Dummies, W3Patrol

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Five Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube

By Mike Lewis | June 28, 2012

There is no doubt that the social media landscape is dominated by the Big 3 platforms – Facebook,…

Posted in Socialnomics | Tagged #awarenesstips, 8th Continent Soymilk, Awareness Inc., content is king, content marketing, Jason Kayak, klout, Kred by peoplebroswr, lead generation, marketing analytics, Marketing Strategy, mBlast, McKinsey Quarterly, Mike Lewis, PeekYou, PeerIndex, Robert Cialdini, social reach, Theory of Reciprocity, Traackr

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Return on Influence: Harnessing The Power of Social Influencers with Mark Schaefer

By Mike Lewis | May 31, 2012

With social media influencing 90 percentof all purchases, it’s a potential gold-mine for mark…

Posted in Featured, Social Media | Tagged #awarenesstips, Calvin Lee, Chevy volt marketing campaign, ford fiesta marketing campaign, grow blog, influencer marketing campaigns, klout, Mark Schafer, PeerIndex, PeerPerks, social influencer tips, social media influence, social proof, virgin airlines marketing campaigns

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Return on Influence: 5 Questions with Mark Schaefer

By Mike Lewis | April 26, 2012

Whether you realize it or not, every tweet, comment and “Like” is being scrutinized and s…

Posted in Socialnomics | Tagged "Awareness, #awarenessinc, #Free, @bostonmike, Interview, klout, Mark Schaefer, Mike Lewis, Return on Influence, Social Influence, Social Media, Tao of Twitter, webinar

word of mouth, offline, morton's, nokia, klout, surprises

How Far Would You Go?

By Kathy Garfield | October 26, 2011

With brands trying to make meaningful connections with consumers online, most take their effo…

Posted in Case Studies, Digital Leadership, Social Good, Socialnomics | Tagged klout, morton's, nokia, offline, word of mouth

cotweet, social media tools, twitter tools, tweetdeck, radian6, seesmic, Klout

Top 5 Social Media Tools Companies Use

By PamSahota | June 30, 2011

We all know the three most popular social media apps in our toolkit are: Facebook, Twitter and Li…

Posted in Apps, Featured, Social Media | Tagged cotweet, klout, radian6, seesmic, tweetdeck | 2 Responses